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Suntory Yamazaki Single Malt Whisky
Suntory Yamazaki Single Malt Whisky

Page modified: wtorek, lipiec 12, 2011 21:48:15

Yamakazi Suntory is a Japanese single painting whisky with usually 43% alcohol content. It is manufactured and marketed since 1924 by the 1899 created company Suntory Limited (in former times Kotobukiya Limited) with today's seat in Dojimahama, prefecture Osaka.

History

The founder of Suntory, Shinjiro Torii, opened its first business Torii Shoten 1899 in Osaka, which sold imported wines. it began 1924 beyond that with the production of single painting whisky. Five years later it sold the first Japanese single painting whisky under the name "Suntory whisky Sirofuda" (Suntory whisky White label).

Toriis company was particularly famous since beginning of the 1960er years for its innovative Werbekampagnen. 1961 launched Suntory its famous "drink this whisky and fly to Hawaii" - campaign. At that time a journey abroad for most Japanese was still completely exorbitant. Only 1963 changed the company for its names in Suntory Limited, the name of their famous product (before Kotobukiya Limited). In the same year also the production of Suntory beer began.

1997 became the company Lizenznehmer von Pepsi and were promoted in such a way to the exclusive and marking out of all Pepsiprodukte in Japan.

Suntory in the media

Suntory was one of the first asiatic companies, which used American of filming acre for the marketing of their products. Into the late 1970ern Akira Kurosawa turned a famous series of publicity films with American star. One of it was Francis Ford Coppola, whose daughter Sofia Coppola draws itself later during the writing of the film script too in translation inspire let to build the mark into the action of the film. In it the leading actor straight is for the trick of an Suntory advertising spot in Tokyo.

Production

The today's Destillerie is with Kyoto, whose environment exhibits a versatile climate and one high air humidity. The whisky is offered to bottles in 0,7l, with barrel-ripe of 12 and/or 18 years.