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Wholesale (English wholesale) in the functional sense is present, if market participants of goods, which or process it usually not (commodities), from the manufacturer or other suppliers constituted and at retailer, manufacturer, commercial users (e.g. authorities, education places) or to other institutions (e.g. cafeterias, associations), as far as it private households does not concern, set off. Wholesale in the institutional sense, also as wholesale enterprise, wholesale establishment or wholesale business designation, covers those institutions, whose gainful occupation is to be added exclusive or predominantly to the wholesale in the functional sense. In the official statistics an enterprise or an enterprise is assigned to the wholesale if from the wholesale activity a larger creation of value results than from second or several other activities.
The wholesale understands itself as link between different Vertriebsstufen.Die customer of the wholesale are retail trade companies, guest trades, stored, regional wholesale dealers or processing commercial and industrielle Betriebe.Der wholesale has a distribution function and is therefore a distribution-political instrument in the framework marketing-mix.
The wholesale dealer bridges (with profit) the time between production and use by storekeeping.
The wholesale dealer buys large quantities and continues to sell small quantities.
The wholesale dealer buys small quantities and continues to sell large quantities.
The dairy buys small quantities of milk from many farmers, in order to make of the large quantity of Milcherzeugnisse.
The buys from many craftsmen metals, in order to sell the large quantity scrap iron to a manufacturer.
The dealer places his own assortment from that frequently confines assortment of different manufacturers according to the need of his customers together.
All additional service of the dealer those the product make salesripe and the product not completely change. (Contrary to the additional service with the substantial achievement the product is produced and/or produced.)
Examples:
The trade informs and advises over characteristics, application possibility, operation and maintenance of the products.
Paragraph-political measures contribute to introduce the product to the market.
Paragraph financing is the sales of goods on calculation. The dealer grants a credit to the customer during the period between the delivery of the commodity and the point of term of payment indicated on the calculation (date of payment). Fat text-fat text
The conversion in the wholesale is annually with approximately 600 billion "Â. and offers approx. 1.2 million humans jobs.
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