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» Economics » Economist (20. Jh.) » Topics begins with W » Wolfgang Fritz (economist)

Page modified: Wednesday, July 13, 2011 11:53:30

Wolfgang Fritz (* 1951) is a German economist.

Personal record

Wolfgang Fritz studied Mannheim management economics from 1972 to 1978 at the university. After its conclusion as a Diplomkaufmann he worked from 1979 to 1990 as scientific coworkers and/or after his graduation 1984 as a university assistant on the marketing chair of Professor Dr. Hans on the University of Mannheim.

Subsequently, it was active as a training representative to the TH Darmstadt, in order to take over 1991/1992 agency professor for marketing at the university for economics and politics in Hamburg. 1992 it habilitierte at the University of Mannheim and still kept in the same year of calls on four chairs. Accepted it the call DOES Braunschweig; there it since 1992 university professor and director/conductor of the department for management economics, in particular marketing, in Institut for economic science is.

Professor Fritz is member of the international research project global Classroom of the University OF Rhode Island and the Federal department OF Education, Washington, the USA.

Honors and prices

  • 1985 price of the Karin Islinger donation of the University of Mannheim for the thesis over goods test and consumer goods marketing
  • 1993 science price of the German marketing combination for the Habilitationsschrift market-focused management and entrepreneurial success
  • 2005 promotion price Otto Beisheim donation in the category "outstanding economiceconomics text book "for Internet marketing and electronics Commerce


  • Internet marketing and electronics Commerce. Bases - basic conditions - instruments. 3. Edition. Gabler, Wiesbaden 2004, ISBN 3-409-31663-9

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