Werner & Mertz GmbH is a German enterprise of household chemistry from Mainz Mombach.

History

1867 created the descendants of Wolfgang Werner, a of pc. Quintin, the wax object factory of brothers Werner. 1878 pushed with George Mertz the second name giver to the enterprise in addition. For the same year the wax object factory under the name Werner & Mertz firmiert.

1887 took over Philipp Adam cutter, the son-in-law of George Mertz, the line of the enterprise. Based on the authority in the wax processing it developed a completely new shoe polish, which should become the important milestone of a success history.

Marks

Erdal

1901 for the care product the mark Erdal packed in the salient metal box registered and later came the frog king than picture mark of Erdal for the first time on the tin can. 1921 were Erdal the usually-sold shoe care in Germany.

2001 celebrated the mark Erdal anniversary, with one anniversary exhibition and 12 m a high and 400 kg heavy Erdal - cool air frog, which was set on warehouse by Werner & Mertz in Mainz.

Markenlogo: The Erdalfrosch

1901 are registered for a new shoe polish the product name "Erdal ". To the word mark - 1903 - the salient picture mark is added a little later: The frog king.

In that time it was usual to connect the word mark with a remarkable symbol. The popular of the frog king was selected. For the choice straight of this figure spoke considerations how:

• Shoes "look" as it were from the frog perspective into the world; the new shoe paste protected really against water like the skin of the frog also;
• and one decorated oneself gladly with noble attributes in any form. Thus also the reference stood beside the royal frog on one of the first earth aluminum doses: in the Privatgebrauch at courts.

First it was 1903 a greener frog true to nature, which zierte the box. It would have remained perhaps green, if one not while the First World War would have been forced to supply for lack of suitable raw materials substitute. When after the war the commodity could be supplied again in the original quality, believed one, which was product with the green frog discredited. And in such a way one selected 1918 for the new oil commodity instead of its red frog, additionally with the label: "Quality as before August 1914. "The development of the mark Erdal shoe care began with the red frog.

Word origin

The word Erdal originates from the Mainzer discussion of the word Erthal (Isch go with de Erdal (=Erthal) create). The enterprise has its seat in the Erthalstrasse in Mainz Mombach.

emsal

The mark emsal brought 1973 out a soil care product, which for the first time connected the characteristics of self gloss and cleaning agents. 1982 brought Erdal to shoe gloss as self gloss means on the market.

Frog

1986 were introduced the mark frog. Thus a line allegedly pollution free household cleaner was justified. With the inauguration of a new logistics center in the year 1996, up to this time the largest investment was brought to firm history, to the conclusion.

further marks

After 1945 the enterprise experienced a strong growth thrust by an expansion of the business fields. In the fifties the marks REX (autocare) and tuba (carpet care) were introduced. The branch work at Hallein, Austria, took up at the beginning of 1954 production. With the marks Tofix and Tarax a new product assortment was platziert successfully in the bath and WC-care at the market. in the year 1971 the Tana chemistry GmbH was created, which produces and drives since then cleaning products out for professional big consumers.

Within the range of the shoe preservative agents the manufacturer led further marks like for example:

• (before Solitaire)
• Buffalo
• Shoeboy's
• Morello (for the professional shoe repair)

.

Enterprise participation

In order to advance in Eastern Europe strategic market preparation consistently and continuously, 1999 the marketing company Werner & Mertz Polska was created, in addition 2001 the societies Werner & Mertz Slowakei and Tschechien came.

See also

• Frog fat

Related links

• http://www.werner-mertz.de/
  • http://www.erdal.de/
  • http://www.emsal.de/
  • http://www.frosch.de/
  • http://www.tana.de/

Articles in category "Werner & Mertz"

We found here 13 articles.

Related Websites

We found here 3 related websites.

• BPS Research Digest
  br>___________________________________<br> <br>Peters, E., Vastfjall, D., Slovic, P., Mertz, CK, Mazzocco, K. &amp; Dickert, S. (2006). ...


• Summary
  D3)&lt;/li&gt; &lt;li&gt;Ventilate the room to maintain &lt;U&gt;&amp;gt;&lt ... class="SummaryLists"&gt;Taplin D, Mertz PM. Flower vases in hospitals as ...


• Summary
  ... 1991; Mertz, Scharer, &amp;amp; McClement, 1967; Moffet &amp;amp; Williams, ... class="SummaryLists"&gt;Shefer A, Dales L, Nelson M, Werner B, Baron R, ...