Werbespot production costs

The costs of the production of a television advertising spot consist of different factors. One differentiates generally between two different cost objectives:

• Production costs
• Transmission costs/switching costs

Production costs

Before an advertising spot can be sent at all, it must be produced. The costs of it depend on expenditure, extent, length and quality of the Spots. They are determined by the producer. The prices vary here very strongly, so that it is heavy to meet statements about their height. Advertising spots at small expenditure are already manufactured by smaller production companies starting from 10.000 euro. No borders are set upward. Increased ones technical expenditure and prominent actors let the prices rise fast up, so that budgets in million height are already spent on production by publicity films.

Transmission costs

After a Spot was produced, he is to be radiated. The costs of it depend on the television station, program context, transmitting time and length of the advertising spot. The ratingses form design fundamentals of the transmitters. The associated unit reads TKP (thousand-contact price). That is the price, which the recruit-rubbing must pay for (purely computational) the reaching of 1000 spectators with a 30-Sekunden-Spot. The more humans watch, the more TKPs must be paid and the more expensively become the advertisement. In "Time7_0_ Time" about must be paid up to 60.000 euro for the radiant emittance of a 30-Sekunden-Werbespots to the television station.

Arithmetical example: With the private television station RTL a 30-Sekunden-Fernsehspot costs to on the average 10,000 euro. Likewise on the average look 1.42 million spectators, who can receive RTL, the commercial television on. From this a thousand-contact price (TKP) is calculated with RTL of 7,02 euro. This means that it costs 7.02 euro, to reach with RTL with a 30-Sekunden-Werbespot 1000 spectators.

See also

• Advertising concept, advertising spot, branded article

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