Werbekampagnen are, usually temporally limited, actions of enterprises, which offer products or services. A goal of Werbekampagnen is generally the increase of conversion and profit as well as the stabilization of the enterprise image and thus the improvement of own market position. Also to the introduction on the market of new products or services Werbekampagnen are accomplished.

A Werbekampagne is always the basis a Werbeplanung. In the Werbeplanung the following basic conditions are specified:

• An advertising goal
• Werbestrategie
• Advertising message
• Budget
• Measures and media
• Period

, Is entrusted with large enterprises with it the internal advertising and/or marketing department will normally leave planning and implementing to an advertising agency. At the time of the execution of a Werbekampagne also a set of external Dienstleistern is switched on. These can reach from the printer over the Web designer up to the Tonstudio. Which Dienstleister is it, depends on the choice of the media.

At the time of the execution of Werbekampagnen one avails oneself of different ways and media:

• Adverts in printed media
• Broadcast and TV commercial
• Folders/Flyer/handbills
• External advertisement (large surface/Citylight/advertising pillar)
• PR/editorial PR/paid PR
• Screen advertising
• Events/graduation/meetings/Testimonials
• Advertising novelty
• Internet advertisement (Web appearances/banner advertisement)
• Direct Mailing measures
• Telephone marketing
• SMS/E-Mail

etc.

Depending upon target group and adjustment of the Werbekampagne one avails oneself of individual media or a Media Mixes in such a way specified, consisting of several media. Which media are used concretely, depends on/the target group (n). Thus it makes to sell by telephone marketing bag soups or printering machines for little sense by large surface.

After conclusion of a Werbekampagne a campaign analysis and a Werbeerfolgskontrolle usually take place. Dependent on these results future Werbekampagnen will become optimized, successful campaigns often repeated or expanded on further target groups or media.

Well-known Werbekampagnen were in the past "the mad crate "- campaign for the Fiat Panda, or those "Mrs. Tilli "- campaign of Palmolive.Derzeit are quite well-known "the Big town center Fever "- campaign of Coca-Cola with Barbara

Articles in category "Werbekampagne"

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