By Werbeerfolgskontrolle one understands the examination of success Werbung.Die Werbeerfolgskontrolle is part of the operational Controllings.Man must between two ranges differentiate:

1. not economic progress control: Here one examines, how the advertisement arrives with the Umworbenen.
2. economic Werbeerfolgskontrolle: Here however the success of the advertisement is examined regarding the profit.

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• Annoying blemishes with the Werbeerfolgskontrolle - articles over general problems of the economic Werbeerfolgskontrolle of on-line advertisement

The Werbeerfolsgkontrolle is to determine, to what extent the advertising goals were reached. One differentiates thereby with respect to kommunikativen and economic Werbeerfolg.

During the measurement of kommunikativen success in special recognizing with the Recognition test and the memory with the Recall test are determined.

Articles in category "Werbeerfolgskontrolle"

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