Warsteiner is a beer mark, under which Warsteiner brewery house Cramer kg manufactures and drives the different beers out in Germany both for the domestic market, and for the export.
As one of the first German marks became Warsteiner as "Premium" - mark applied and successfully with a consistent high price strategy as "high-quality product" generally consumer consciousness establishes. Likewise pioneer was less Warsteiner with the Werbestrategie, the product, than placing consistently its image into the foreground.
The product range sets up itself (conditions 2006) as follows:
The mark Warsteiner is and was frequently target of criticism. See in addition the section criticism in the article to the brewery.
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