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VIVA is the first German television station with seat in Berlin, which sends mainly shows, Doku Soaps and music videos for dte rodents. VIVA was created 1993 in Cologne and stepped at that time, as second music transmitters into Germany, into competition to MTV. In the meantime both transmitters belong to the American medium company Viacom.
Dieter Gorny, present chairman of the board, created 1993 VIVA, whose program was sent starting from 23 December 1993 over 24 hours. The first played music video was "too geil for this world "from the Fantasti four. The profile of the transmitter was defined considerably by Rudi Dolezal and Hannes Rossacher (DoRo production).
From the outset to a German-language transmission concept importance was attached, whereby 1994 could be achieved for the first time (according to own data) the market leader shank. After the reentry of MTV into the Free TV VIVA lost in the meantime the upper hand, lies however meanwhile (after data of in the middle of 2004) with the spectator numbers in the advertising-relevant target group easily in guidance.
Since 1995 the transmitter assigns the music price Comet. In the same year became 21. March of the folders VIVA two in the life called, which was operated for a long time The special attention of VIVA two was to skirt on a more alternative music style, primarily. In the course of the consolidation on the market VIVA two was renamed on 1 January 2002 into VIVA plus and attributed to a more productive way. In addition also the feedback of the musical style belonged toward Popmusik.
Starting from the year 2000 VIVA with its concept set strongly on European expansion with slave transmitters in Switzerland, Austria and Poland. In addition various participation in other transmitters came.
2003 came to VIVA into the criticism, to be familiar became that with the rotation of the music videos secretly places for the disk company universal were reserved, which wanted to position thereby their titles better.
2004 he was belonged by Viacom taken over to those also the international MTVGroup.
| Viacom of getting thing Germany LLC | |||
|---|---|---|---|
| VIVA Media AG | |||
| VIVA television GmbH | VIVA plus television GmbH (51%) | Brainpool TV GmbH | VIVA Media Enterprises GmbH (70%) |
| VIVA television GmbH |
|---|
|
| BRAINPOOL TV GmbH |
|---|
Note: The names in parentheses indicate, who probably the remainder at the enterprise held of Raab TV-production GmbH |
The enterprise VIVA Media AG is divided in VIVA television GmbH, Brainpool TV GmbH, as well as into the VIVA Media Enterprises. Exclusive shareholder (since in June 2005 finally carried out Squeeze Out) of the AG is the medium enterprise Viacom, to which also (former) Konkurrenzsender MTV belongs. A dominating the market position on markets concerned for it, in particular the market for television commercial is not given according to Federal Cartel Office. Even regarding the advertising-relevant target group (music-interested persons at the age between 14 and 29 years) no dominating the market position is probable, then the office for trust resumiert, since enterprises on the competition channels, primarily SAT.1 and RTL, for which same target group similarly switch much advertisement. Nevertheless this concentration promotes with section transmitters with music offers to a position dominating the market for the consumer. This does however with trust-legal considerations few to the thing, there the TV-consumer only in the form of time and attention for the program "paid ".
After on 26 November 2004 in German daily papers the information about a planned locking of VIVA had consolidated itself, the last general meeting took place on 14 January 2005, on which Viacom finally took over the management. On an extraordinary business meeting beside a Squeeze Out also a controlling contract was decided by Viacom over VIVA Media. Thus VIVA Media stands under complete and unrestricted control of Viacom. 240 of the 300 VIVA coworkers will dismiss. Despite resistance of the country North Rhine-Westphalia "the music television business will pull "from VIVA to Berlin to MTV. The transmitter is to send however further from Cologne. VIVA pluses and Brainpool will remain for the time being in Cologne.
It is allegedly planned, shortly the societies "VIVA television GmbH "to transfer "VIVA plus television GmbH "and "VIVA Media AG "to "MTV network Germany GmbH ". The moreover one rumors hold themselves since the assumption that the Brainpool founders want to redeem around Grabosch the Brainpool TV GmbH of the VIVA Media AG. Furthermore it is to be unfortunately marked that by the former music television VIVA in the core remained no longer much remaining.
Beside VIVA and VIVA plus in Germany, operates VIVA further transmitters under the name VIVA in Poland (start 01 June 2000 as VIVApolska!), Hungary (start February 2001 as VIVA+, before it Z+), in Switzerland (start 06 September 2000 as VIVA Swizz, before it Swizz) and in Austria (since 1 June 2006, from 01 January 2001 to 31 December 2003 as VIVAaustria) and in the Netherlands the transmitter The box (since 19.04.2002). Since 2001 it gave likewise for Italy VIVAitalia (from 2001 to 2002 in co-operation with RETE A). Beyond that for Lithuania and China a weekly transmission under the name VIVA show were produced in each case. In June 2006 restarts a VIVA Programmfenster for Austria, which the frequency with nod yourself Austria will divide.
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