The term high sales or English Upselling designates the tendency of the offerer in the sales to offer to the customer instead of the low-priced variant in the next step products or services with high order.

In addition by plausible arguments and in particular by product demonstrations the advantages of the higher product or service category are to be suggested to the customer, for example larger use, comfort etc.

Frequently Upselling is confounded with CROSS Selling. There however are no (actually or allegedly) product versions with high order sold, but simply auxiliary sales to the same customers to be transacted.

Example of an Upselling action

The customer enters an autosalon and inquires about a middle class model. First the salesman offers a test run - however never in the badly equipped reason or middle class version, but if possible in the more strongly motorized and better equipped car with air conditioning system, leather purchases, sound and navigation system. So the customer can experience the advantages of the variant with high order very closely. If he did not like the extras later, he must separate internally from the advantages already experienced, practice as it were renouncement. While it considers this, the salesman will calculate the financing in such a way that the additional costs appear as small.

See also

• Over Selling
• Customer management
• Top down and Bottom UP

Articles in category "Upselling"

We found here 4 articles.

Related Websites

We found here 6 related websites.

• Guide to Cross-Selling and Upselling for Customer Service ...
  Selling is becoming an increasingly important part of customer service rep


• SOHO Marketing -- How To Increase Your Profits With an "Upselling ...
  "Upselling" those new customers maximizes your return on that expense. ... Upselling is a procedure designed to get more money at the point of sale. ...


• Successful Upselling.
  Ask and most businesses will tell you. The key to their success is upselling. It is one thing to get the sale. It is far better to super-size that sale.


• The Art of Upselling and How it Increases Sales
  Despite the enourmous profit potential of upselling, millions have no idea ... People either don't know about upselling, or they do and are under the false ...


• Upselling 101 - Retail Job Advice from Monster.com
  Also known as cross-selling, upselling does more than increase margins. It also builds customer loyalty.


• Upselling, 30 Seconds to Significant Sales
  How to Upsell: If you and your employees aren