Unterschwellige advertisement (English subliminal advertising, sub threshold advertising) designates a form of the advertisement, which also with strained attention cannot be noticed (about, because she consists of very short, tachistoskopischen optical messages), to which it is however subordinated that they worked nontheless.

Into the 1950er years in the USA and Great Britain, also in Germany discussed, partially on the basis fraudulent test evaluations, it was let evidently ineffective to fall thereafter as within the optical and acoustic range, however not forget and belonged meanwhile to the "myths of the modern everyday life".

Professionally in the advertising economy one judges, "unterschwellige advertisement" is ineffective, and would different be this, then its use will cause the opposite of their purpose. Because it would be - if discovers - a disaster for the Leumund (the Public relation) that it using company.

This does not prevent anything from the fact that some conspiracy theories subordinate her as effective.

See also

• subliminal
• Eat Popcorn drink Cola study
• Werbung#Unterschwellige advertisement

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