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| Unilever | |
|---|---|
| Name | Unilever N.V./Unilever PLC |
| Head office | Rotterdam/London |
| Chairman of the board | Patrick Cescau, Group Chief Executive |
| Coworker | 223,000 coworkers (12/2005) |
| Product emphasis | Food, Waschmittelund Kosmetika |
| Web page | www.unilever.com |
Unilever is a English-Netherlands company global acting, which manufactures branded articles. In the year 1930 from the fusion of the margarine Unie/union and Lever Brothers Ltd. developed enterprises developed owing to extensive firm assumptions to the third biggest manufacturer of food. Other business ranges lie in the production of Kosmetika, household and textile care products, as well as of Parfums. Even if the enterprise appears outward as an enterprise, it has a double structure from two equal firm parts with own shares since the fusion in the year 1930: the Netherlands Unilever N.V. as well as the British Unilever PLC. There are further two general meetings, two enterprise seats in Rotterdam and London, however the executive committee is identical in both enterprises and for the moment of Patrick Cescau is led. (A similar construction by the way exists with the enterprise Royal Dutch/Shell).
The enterprise employs world-wide approximately 223,000 coworkers in over 100 countries, of it 8,000 in Germany (1962 there was 36,000, 1990 27,400 in West Germany and end 2005 8,000 persons employed in united Germany). The German center is in Hamburg.
The world-wide conversion rose 2004 around 3% to 39,7 billion euro, the profit rose around 21% to 3,5 billion euro.
With an extensive assortment at marks of the food branch succeeds taking Unilever place three of the largest food producing enterprises. To this assortment of the marks Becel or Lipton Ice Tea, however also many German marks belong such as Knorr, Iglo and Eskimo/Langnese. A 100%-ige daughter of the Unilever of company is Frozenfish, one of the largest fishing enterprises and supplier of considerable fish producers.
Further marks are: Ben & Jerry's, Bertolli, Bi-Fi, Brunch, you may do, Hellmann's, Mazola, moon amine, Pfanni, Rama, Sanella, Unox, Amora Maille (mustard, fine food), SlimFast
In for years the growing market of the hygiene products Unilever with marks is represented such as Dove and Axe.
Further marks are: Rexona, Timotei, signal, impulse.
Also in this for some years growing market for detergents, finery or cleaning agents Unilever with branded articles is represented such as Omo, Coral and Domestos.
Further marks are: Kuschelweich, Sunil, Viss.
In the year 1888 the families Jurgens and Van create the Bergh enterprise for the industrielle production of margarine in Germany. Years later William Hesketh Lever in Mannheim the Sunlicht Seifenfabrik AG, which is sold in the year 1914 for reasons of the threatening expropriation by the German government, creates eleven and 1924 are redeemed. Likewise the families Jurgens and Van the Bergh could grow up themselves to prominent butter manufacturers up to this year. Three years later, in the year 1927, fuse the enterprises of the families Jurgens and Van the Bergh in Rotterdam to the margarine Unie and in London to the margarine union. 1930 unites finally margarine Unie/union and Lever Brothers Ltd. to Unilever and represent thereby the up to then largest firm fusion. Already 1932 is partly 69 enterprises, as well as further 31 in the possession of Unilever. In addition also the 1925 created Elida AG belong. Thus 1935 because of strict foreign exchange regulations, which forbid the feedback of funds from Germany to the nut/mother company to Rotterdam, enterprises come such as Langnese, as well as fusion cheese, textile and paper factories to the enterprise in addition. Already 1948 run production in most enterprises. 1958 are converted the margarine union AG into a GmbH. By the sales of several textile mills Unilever separates from unprofitablen companies in this subrange. This process of the restructuring is continued also in the 80's, in order to concentrate more on the core ranges of production. Follow the difficult years of the 80's year of growth, in which Unilever to it-wins many enterprise participation. To the again acquired objects Calvin small, Bestfoods, Ben & Jerry's, Slim belong nearly and to Amora Maille. In passed the years lost the business of Unilever at travel, to which conversion stagnated. Into Germany this was attributed among other things to the meaning loss of branded articles and the market share increases of Discountern. For some years Unilever is in a permanent restructuring, which complicated double structure however until further notice maintained (S. article in the trade paper).
Like many enterprises in times of a globalisierten market, also Unilever advances the change of the company strongly. Thus the guidance of the enterprise was made smaller and tightened. The moreover one one will concentrate in the future on 400 marks, with which Unilever gains today 84% of its incomes. By this change process about 87 works before the locking would stand to save with the goal in the future high costs and the positions in negotiations with suppliers strengthen in Europe.
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