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Tupperware is 1947 a mark registered by the American Earl Silas Tupper, under which to today different household effects from plastic are driven out. Tupper is considered as the first, the polyethylene in the household sector used. 1938 it already created the Tupperware plastic company, starting from 1946 the model under the name miracle dish was only sold. First in household and iron goods business, after 1951 then exclusively over home demonstrations within so mentioned "Tupperpartys" (or - depending upon region - also "Tupperabende"). In the meantime it gives in Germany in addition, isolates own Tupper business, in which Tupperware can be regarded and bought. In Germany there are already about 60,000 Tupperberaterinnen and over 2.000 male advisors. Since 1962 Tupperware is available in Germany and since 1965 in Austria. Today Germany is the turnover-strongest Tupperware country. In January 2005 the conversions of the motherland the USA, which sets meanwhile on on-line sales instead of on home demonstrations, reached only approx. 10% of the German conversions in the same period.
Tupperware uses the network marketing (MLM) as selling way, with which customers are to be won as retailers, who are to recruit again new customers as possible retailers.
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