Toywar an argument between the European group of artists is called etoy and that US play goods dealer eToys over the Domain names "etoy.com" of November 1999 until January 2000. The name goes back on the Protestplatform www.toywar.com gehostete with The Thing.
Trip for the so-called Toywar was a law case before a California court, in which on-line play goods dealers eToys the provisional blockage of the Internetdomain of the group of artists forced because of alleged trademark law injuries and Cybersquatting. This released the so-called Toywar. Predominantly over Internet and other media led campaign of Internet activists (Rtmark, Ricardo Dominguez, etc.) in the Toywar led to numerous declarations of solidarity, art actions, happening, on-line demonstrations and than consequence of it probably also to Kursverlusten for the quoted This and the success of the campaign finally forced eToys to cause an attitude of the legal proceedings against the group of artists and a de-energising of the Domain "etoy.com".
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