By the term time ton market (TTM) one understands the length of time, from the product development to the placement of the product at the market. In this time costs, it arise gained however no conversion for the product.

A very short time ton Market results in in particular in the case of products with short product life cycle as for example in the case of products of the high technology a competition advantage, because the manufacturer brings then the product as the first on the market and profited from the high prices, which are more adopter to pay ready early, and also still no competitors can undercut the price. However can with to long TTM, if already numerous competitors similar products can be supplied with, be sold the product only to more at a lower price can or it is at all already became outdated, if it comes on the market.

Articles in category "Time ton market"

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