The thousand-contact price (TKP) (also thousand-RPR ice, rope the contact price or thousand Ad Impressions (TAI) mentioned) is a characteristic from the Mediaplanung. It indicates, which money must be used in an advertising measure (for instance for TV commercials, on-line advertisement or print advertisement), in order to reach 1000 persons of a target group by visual contact (in the radio hearing contact). Usually from the gross range (also hunting contacts of a person taken into account) of a medium one proceeds. Within on-line range, for example during banner advertisement, a Ad-Impression applies as contact.

In this case the TKP is calculated as follows:

\ mathrm {\ frac {price \ \ the circuit} {gross range} \ cdot 1000 = TKP}

Example: a 1/1 lateral color announcement in the "mirror" costs net 50,600 euro. The mirror reaches each week 6.04 millions readers with a pressure edition of 1,3 million pieces. Thus: Reader * 8.37 euro cost 50,600 Euro/6.040.000 to 1000 = 1,000 to readers to present each a full-page mirror announcement.

However with repeated contact of a person with the advertising message if the net range for a cost use computation is at the basis put, then one speaks depending upon medium of a thousand-reader price, a thousand-user price or a thousand-listener price. The computation takes place in this case in such a way:

\ mathrm {\ frac {price \ \ the circuit} {net range} \ cdot 1000 = TKP}.

During this purely quantitative costs consideration the quality of the contact becomes (a person the message really as well as those of the medium in the case of the transport of the advertising message does not consider. So can be also differentiated between the quantitative range (the number of persons, who come with the advertising medium into contact) and the qualitative range (the portion of the target group of the total reader, Seher or listener shank).

The thousand-contact price makes a comparison possible of means of publicity and their costs in the context of the Mediaplanung. For this economy is measured as relation of the power ratings range and contact intensity to medium costs.

See also

Collection of formulae economics

Articles in category "Thousand-contact price"

We found here 6 articles.