The week was one of the first illustrated newspapers in Germany. It was published by the citizen of Berlin August Scherl publishing house.

Since approximately 1890 the technical facilities for an inexpensive, up-to-date illustrated mass sheet were present. The photography was sufficiently developed. Progress in the printing made it possible to use the photographs effectively in magazines. The line-casting machine (linotype) and reduced in price paper trade favoured the development.

1894 bought the publisher Leopold Ullstein "the citizens of Berlin Illustrirte newspaper "(BIZ), in order to bring it with a changed concept on the market. The goal was called: Reporting with as current a pictures as possible. Background was "the newspaper war "the 1890er years, the competition of the citizens of Berlin publisher Leopold Ullstein, Rudolf Mosse and August Scherl around the supremacy on the newspaper market.

The Scherl publishing house brought 1899 out the week, as counterweight to the BIZ. Also here the pictorial report refunding should be located to the current events of the day in the center. A publishing house folder called the new sheet "valuable addition of the daily paper "to read suitably, to relieve "to much-busy people of the time-consuming and laborious work "several newspapers.

In addition, in the foreground thus the pictorial material stood, was desired as close a relationship between the illustrations and the articles of the respective number as possible. Of this pattern only "the pictures from the day fell out ", which stood for itself and were described very briefly. A typical booklet from the 1920er years covered 40 sides. First six sides pure product advertising came. The editorial part began with a review on the messages of the week, which concerned mainly political topics. A set of firm columns stressed altogether about ten sides: Berlin note book, theatre and music, which stock exchange week, which the physicians say, signs for our wives, the dead ones of the week and others. Between them continuation novels and literary sketches, society reports, reports from science, art and sport. Followed ten to twelve sides, which were filled with announcements again, interrupted however from mysteries, tips for radio amateur handicraftsmen, the conclusion of a narration from the main part and such a thing. More than one third of the booklet consisted thus of commercial advertisement.

"The week" lost the competition against Ullsteins "citizen of Berlin Illustrirte newspaper". It was considered always as relatively provinziell, their sold edition stayed clearly behind the sales figures of the BIZ. The Scherl publishing house changed 1916 into the possession of the Hugenberg company. "The week "appeared without interruption until far into the Second World War inside. 1944 were adjusted it "war-caused ".

Between 1993 and 2002 the title was used "the week" for a magazine of completely different kind.

Articles in category "The week (Scherl)"

We found here 73 articles.