Testimonial (lat. testimonium = certification, testimony, proof) is a term from the advertising industry and designates advocates for products or services, which arise in the context of advertisement.

This for example content customers can be or in addition, frequently prominent ones, whom on their usually good experiences on a product or a service report. The expression comes, like so many terms in the advertising language, from the English and actually means reference.

The Testimonials can be platziert in press, radio or television. With prominent advocates it is often made certain that the product fits the image of the person.

Testimonials of musicians are usually in the framework regulated by Endorsement contracts.

Literature

• Fanderl, Harald Sebastian: Prominent one in the advertisement: Empirical investigations for the measurement, Rezeption and effect on basis of the mark personality. Wiesbaden: German university publishing house.
• Fanderl, Harald/Ansgar knee by (2006): Which prominent one fits which A three-stage beginning. In: Marketing journal, May 2006, P. 20-24.

Articles in category "Testimonial"

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