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The mark Tchibo belongs to the Tchibo getting thing AG, whose subsidiaries coffee roast and different coffee places as well as consumer articles sell in branches and in the dispatch. That Hamburg enterprises busy including the subsidiary companies in the year 2003 10,686 coworkers (of it 3,092 abroad) and made 2004 3.77 billion euro conversion in the year. The mark Tchibo has a Bekanntheitsgrad of 99% in Germany. Tchibo drives its Non Food articles under the trade mark TCM out (Tc'hibo M'agazin).
Max heart and Carl Tchilling Hiryan created 1949 the Tchibo GmbH. The label name Tchibo developed from the name Tchilling and the word beans. The two founders had the idea to dispatch coffee by post office. Max heart led the enterprise up to its death in the year 1965.
On 13 October 1955 the first Tchibo branch opened in Hamburg, in which the customers could try the coffee before the purchase. The branch network grew in the future fast and expanded since the entire Federal Republic at that time. Starting from 1963 Tchibo in baker's shops and confectioneries furnished so-called "fresh depots ". Here concerned shelves, which - optically emphasized - were set up in the shops and offered in those the Tchibo Kaffeesorten.
After the death of its father heart resumed the company starting from 1965. For the 50's coffee was sold with Tchibo in containers. Since coffee applied in this time as luxury property, Tchibo decided to arrange the packing accordingly high-quality and sold it first in cloths and later in orange doses. This coupling of coffee with a by-product (e.g. the box) was judicially forbidden to Tchibo on operation of the German retail trade 1972. Instead of removing however these by-products from the branches, Tchibo sold 1973 now in the branches a weekly changing assortment at consumer articles.
Tchibo acquired 1977 a minority participation at the Beiersdorf Co. AG and 1980 the participation of the majority to the Reemtsma Cigarettenfabriken GmbH. By these syndicate operations the Tchibo AG achieved a higher diversification. 1988 were converted the Tchibo fresh roasting coffee AG into the Tchibo getting thing AG and separated the coffee business into the again-created hundred percent daughter Tchibo fresh roasting coffee GmbH. Starting from 1991 the foreign business of the Tchibo getting thing AG was completed by the likewise again created daughter Tchibo international.
In the subsequent years Tchibo expanded abroad, in particular in Eastern Europe. 1994 were separated the Tchibo service as independent subsidiary company for the supply of catering trade and office customers. Its own dispatch (Tchibo Direct) and a travel enterprise (Tchibo journeys) followed two years later. Tchibo transferred 1997 with the Eduscho group of firms a competitor and began in the same year with its own on-line sales. 2001 increased the Tchibo getting thing AG their participation in Beiersdorf Co. AG. In the following year Tchibo sold its participation to the Reemtsma Cigarettenfabriken GmbH to imperially the Tobacco Group PLC. 2003 bought Tchibo of the alliance AG their 44-Prozent-Anteil at Beiersdorf Co. The coffee company over-bid thereby the Beiersdorf Co. competitor Procter & Gamble, which had likewise ordered on the alliance portions. This was welcomed of Hamburg politicians, who had feared the sales of the successful of Hamburg enterprises Beiersdorf Co. and Tchibo had supported with the purchase. Since 2003 Tchibo with the Royal bank OF Scotland co-operates with the assignment of credits. Beyond that in the branches also portable radio products are offered.
The Tchibo getting thing holds participation in the following enterprises:
In the year 2004 the Tchibo Direct GmbH received the negative honor Big bread ago to Award in the category "consumer protection". According to own statements in the folders and in the Internet offer by Tchibo all personal data were confidentially treated. Actually however the enterprise offered addresses of Tchibo Direct customers over the direct marketing enterprise AZ Direct in the address address.
Tchibo was lent already several times the "Plagiarius price". This is assigned by the Plagiarius association, which wants to make attentive on Ideenklau thereby.
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