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Talk bulletin (English for red bull) is in Austria of manufactured Energy drink. The company headquarters talk bulletin GmbH is in Fuschl at the lake (Salzburg).
Talk bulletin consists mainly of water, sugar (Saccharose, glucose), Taurin, Glucuronolacton and Koffein, as well as different Vitaminen. According to manufacturer data the beverage is to have an animating effect as well as leistungsteigernde characteristics, which are to result from the composition of its contents materials.
The Koffeingehalt of a box (250 ml) corresponds with 80 Milligramm about to that a cup filter coffee, according to nourishing scientists corresponds a box talks bulletin thereby, like most energy beverages, a small Mokka with much sugar. The taste reminds many of or the cough syrup "Bisolvon Linctus ". Since 2003 there is also the sugar-free variant talks bulletin Sugarfree with an energy content about eight kilocalories (ten in the US version) per box, compared to 112,5 kilocalories in case of the original.
There is also talks bulletin concentrate in a brown 200ml bottle, which however no carbonic acid possesses.
Talk bulletin is no alcoholic beverage, it however in restaurants often as mix beverage with Wodka under the name (allusion on a talk bulletin Slogan), or Ferrari (talk bulletin with red Wodka) one offers, although the doses in some countries with the warning do not mix "with alcohol "are marked.
From the outset there were discussions over health dangers as well as lengthy procedures of admission for individual contents materials, which led to a delay of the market permission first in Austria, later also in Germany and other countries and were kolportiert in some media than prohibition. This had the consequence that a proper "Hype took place "around this beverage new for the European market.
An exception exists in France, there is the Energy drink until today (2006) forbidden. The French authorities support this prohibition by alleged health damage by the excessive consumption of talk bulletin of the EuGH 2004 letztinstanzlich decided that the French sales ban does not offend against the goods traffic liberty. Similar prohibitions exist in Denmark and Norway.
The sales about talk bulletin as normal beverage is forbidden in Denmark, Finland, Norway and France. The beverage due to the contents material Taurin classified local one authorities there as medicine and to recommend therefore before the benefit a physician to consult. In France only Energy drinks without Taurin may be sold.
In Canada sold talk bulletin is a koffeinierte version of the Thai Krating Daeng. Until at the end of of 2004 could not be sold it in Canada. Now the doses certified to the sales must carry a warning reference:
Such warning texts are not appropriate on in the USA or in Great Britain sold doses. Persons, who consumed more than 2-5 doses within 24 hours, felt symptoms such as indisposition, nausea, headache, stomach pain, intestine hoist or sleeplessness.
Physicians and nourishing scientists warn of the dangers of an excessive common benefit of alcohol and Koffein. Their warnings are used in particular often ignored, there talk bulletin with intensive consumption of alcohol frequently as means against tiredness.
There are today many Energydrinks, which in composition and taste very similarly with talk bulletin, but are many cheaper. Thus for example in Switzerland by the retail trade giant Migros a Energy drink with similar taste was positioned as M-budget-Energy-drink in the cheap line, which took over today the market leader shank there.
Commercial success the beverage apart from the after-said animating effect, relatively expensive compared with others "softly drinks ", owes above all to the advertisement (most well-known Slogan: "Talk bulletin lends wings "). Talk bulletin has no own manufacturing plants, but lets the beverage at the company Rauch in (Vorarlberg) produce and rackings. For the American market it is to be filled up by smoke in Switzerland, the one work in Widnau SG established. Is to be prevented in commercial disputes between the European Union and the USA to be pulled in. Talk bulletin worries about the accompanying marketing measures like the Sponsoring within the range of the extreme haven. At present more than 480 sportsmen are world-wide gesponsert.
The marketing budget about talk bulletin hides itself in the balance under "other one operational expenditures ". These expenditures make a third of the conversion with a height of stately 600 million euro approx. out (conditions 2005).
Particularly young people let themselves bulletin a firm component of the youth culture in Germany occasional be inspired since introduction of the beverage for it, were talk.
Both regional Events becomes and for example "talks bulletins flight days "and supraregional extreme haven vents as talks bulletin dolomite man, talks bulletin Vertigo, talks bulletin X-Alps, talks bulletin air Race Series, which talk bulletin shed Scramble at the steirischen ore mountain or the World Stunt Awards in Los Angeles gesponsert - if always possible as name sponsor.
Likewise part of marketing is the active participation in different kinds of sport with own teams like for example in aerobatics with "The Flying Bulls ", for which specially the hangar 7 at the Salzburger airport was established. In the formula 1 talks bulletin was first sponsor about clean and possesses with talks bulletin Racing since 2005 its own team. On 1 November 2005 talks bulletin has additionally the Formel-1-Team Minardi taken over and on Scuderia Toro Rosso (team talk bulletin, Italian) baptized it. Starting from February 2006 talk bulletin Racing team about the star technical designer of the formula 1, strengthened Adrian Newey (12 WM-titles with Williams and McLaren), and it will be equipped also starting from 2006 with Ferrari engines. The project for the establishment of an engine haven center in play mountain was let fall after problems in the licensing procedure again (see also A1-Ring). Additionally will talk bulletin starting from the season 2006 into the Rallye world championship as well as Skoda to enter and all 16 WM-runs deny. Talk bulletin has also together with KTM (Austrian motorcycle manufacturer) several teams in the road motorcycle world championship.
Further talks bulletin operates also Sponsoring about particulars extreme-haven-learns in disciplines such as Cousin Jumping, paraglider Akro, Kite Surfen, wave riding, Snowboarden, Skateboarden Wildwasserkajak etc. - main thing, it turns in any way to get "wings ". Since 6 April 2005 is also the soccer association talk bulletin Salzburg in the possession of the beverage manufacturer. By the transformation about Austria Salzburg in talk bulletin Salzburg substantial discussions about the area of conflict between product marketing and tradition of a soccer club were kicked loose. Since 9. March 2006 is talks bulletin also owner of the US-American football club MetroStars, which meanwhile in talk bulletin New York one converted.
With the German dose pledge talks bulletin had as only dose manufacturers a characteristic with the trade agreed: Each box with a blue catch and a in-punched bull was also again received by any other offerer, with same catch. The blue lax one had to remain thus preserved with this variant. Since the reorganizations to the 1. All beverage dealers, who lead doses, must take May back 2006 any doses also again. Exceptions exist for business, whose surface does not exceed 200 square meters, for chains the total area are set. Smaller business needs to take further only doses of beverages back, which lead it also. The sugar-free variant talk bulletin Sugarfree is however partially pledge-free available, since it concerns a diabetikertaugliches beverage. It exists however also a pledge variant.
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