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SEAT is 1950 created car manufacturers. The former Spanish state enterprise belongs today to the German Volkswagen company.
To 9. May 1950 based as S'ociedad de de T'urismo, S.A. ("Spanish society for passenger car") in the industrial estate of Barcelona. Financial sources of the 600 million pesetas were to 51 per cent national Industrieinstitut Instituto Nacional de Industria, to 42 per cent Spanish banks and Fiat took part with seven per cent.
After the work opening on 5 June 1953 the first car already came off the line on 13 November.
To 10. March 1983 started the Spanish mark their sales in Germany. First over an importing company, to SEAT S.A. from it 1986 an own subsidiary company which made SEAT Germany GmbH. Approximately 950,000 SEAT of vehicles were imported since then to Germany. The Fahrzeugbestand amounts today to over 750.000 vehicles.
The SEAT Germany GmbH with seat in Walldorf employs today 150 coworkers. The sales network covers at present four SEAT addresses in Frankfurt/Main, Hamburg, Berlin and Stuttgart. Germany far there are at present 341 SEAT contract dealers and 303 SEAT service partner (conditions March 2005).
In this phase SEAT was aligned as state enterprises to a large extent to the domestic, market protected into the 1970er years inside by high import duties, on which it was unquestioned market leader. Due to this adjustment and the license editions of Fiats the export trade to beginning of the 1970er was insignificant years, before first exports were transacted particularly into the Benelux countries and to Finland.
Seat copied vehicles of Fiats in these decades almost exclusively under license. The Markenlogo was shared to that by Fiats. The competitors on the domestic market were all together licensees and/or Joint ventures of foreign enterprises, among other things from Renault (in Spain Fasa), Landrover (in Spain Santana). The reason for this lay in the fact that during the Franco time enormous tariffs and import quotas made the import of foreign new vehicles almost impossible and the Spanish market for independently developed lines would have been very small. Most popular model of Seat during this epoch was the Seat 600, affectionately Seiscientos or in the Catalan Siscents mentioned. Nearly all Spanish taxis in that time were Seat 1500, briefly Milquinientos mentioned.
SEAT introduces a new Corporate Identity with the blue Unternehmenslogo. A production and a economic agreement between SEAT and a Volkswagen signed and the doors will become toward Europe opened. At the same time it comes to the discord with Fiats as the Seat Ronda, which was identically constructed the Fiat Ritmo, when independent Spanish model was defined. Co-operation with Volkswagen develops to 75% a participation. The SEAT Ibiza is introduced and the foundation-stones in Martorell is put. SEAT sport arises for the first time in the engine haven scene.
New face: SEAT prepares on the 3. Millenium before: the official name, the praying hurrying structure and not least the business philosophy are fundamentally affected by it. To the expression the new adjustment comes not least in the faces of the new Modelle.SEAT sport to its own engine haven work with 1.500 m resounding surface on 6,000 m a large area is developed. Volkswagen develops the participation in SEAT to 99,99 per cent. Change of name: from Sociedad de de Turismo becomes SEAT S.A.
Sport & Design. With new Design and sporty models SEAT takes a place in the group of marks of AUDI ein.2001 says good-bye to Seat with a victory with the of the German Rallye championship from the engine haven.
58,997 SEAT of new vehicles became 2003 in Germany again certified; those are 15 per cent (+7,753 vehicles) growth opposite 2002. Thus SEAT reached a market share of 1,76 per cent, although the passenger car total market decreased/went back in the last year by 0,5 per cent. SEAT beside Germany obtained the highest export increases also in Great Britain, where with 35.000 new permissions (+21 per cent) a record result was reached. In Spain SEAT with 148.100 new permissions grew by 3,2 per cent. SEAT registers substantial increases also in Croatia, the Slowakei as well as in Hungary. Altogether the enterprise in the work Martorell and other manufacturing plants Volkswagen of the company produced 460,040 SEAT of vehicles, that is 2.1 per cent more than 2002. At final customers 460,151 vehicles were sold.
SEAT celebrates with the participation of the Toledo Cupra with the European route cars championships (ETCC) the FIA its comeback in the international MotorsportIm resembles year starts SEAT a new mark cup concept. The Leon Supercopa championship is decided not only in the round distance running, but contained also long-distance running and a mountain Meisterschaft.SEAT S.A. obtained in the financial year 2003 a profit at a value of 135 million EURO. In view of extensive investments management called the result "optimally", even if it were under that of the previous year. Altogether SEAT invested 582 million EURO in research and development as well as into the production process for the new Seat Altea. The Altea is the first SEAT, which was developed since the integration of the Spanish mark into the new AUDI group of marks in the year 2002.
With 61.405 new permissions in the year 2004 the Spanish mark is on level of the previous year and reaches now a market share of 1,81 per cent. While the passenger car total market is declining in Germany, SEAT grows continuously and convinces 2004 with a growth of +2,8% in relation to a total market declining with -1,8%. The positive development is to be due among other things to the sales racer Seat Altea. Since 4 December 2004 the new Seat Toledo is available in Germany, which like the Altea is based on the platform VOLKSWAGEN gulf.
At the 1. March 2005 was presented at the automobile salon in Geneva the prototype of the new Seat Leon. Characteristics of the prototype are four cameras, whose picture on two monitors in the vehicle the rear view mirrors are to supplement and improve the all-round visibility. The prototype suggests with 200 HP and a maximum speed of 236 km/h some. The introduction on the market is expected for the autumn 2005.
In May the Spanish mark in Germany obtained a market share of 2,1 per cent. 6,421 vehicles became again certified, 6.8 per cent more than in the period last year. From January to May the KBA registers altogether 24,459 Seat Neuzulassungen, corresponds to a growth of 1,8 per cent. With a passenger car grown easily by 1,1 per cent total market belongs to Seat to those marks, which could increase their sales figures superproportionally and develop thus their market position. The Seat market share 2005 is now about 1,8 per cent.
After criticism of Seat dealers in Germany there are the following changes at the firm politics: The Spaniards are to build in the future smaller, more economical models and the Jahresziel from 446,000 to 390,000 cars were lowered.
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