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The Swoosh is the symbol of the shoe and sports article manufacturer Nike. It belonged to the most well-known brand names of the world and is located thus in a row with the Walt Disneysignature and the Coca Cola signature. Many Americans carry it as long time were it the most popular Tatoosymbol in America.
The Swoosh was sketched to 1971 by the diagram Design student Carolyn Davidson and introduced - somewhat later than the current company name "Nike "- as Logo. At the beginning of still provided with the signature "Nike ", stands the Swoosh meanwhile alone as Firmenlogo. Nike paid at that time only 35 US Dollar for in the meantime world-famous Logo.
A devaluing Persiflage on the salient trade mark of the enterprise Nike is the Swooshtika, a luggage word from Swoosh and Swastika (swastika).
The name symbolized on the one hand the efficient hegemony, those the enterprise Nike in the world of marketing enjoys and on the other hand the unconditional of branded articles, characteristic of the mass-market consumers.
It refers also indirectly to the swastika of the NSDAP for the alleged treatment of workers on the part of the enterprise in the third world, which Nike exploits such as labour camp slaves, among them also alleged Kinderarbeit.
The symbolism plays with the nesting of the two words as well as the representation of a representative swastika, which is formed from four ever Swooshes 90 degrees.
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