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» Personal Loan No Credit Check, Online Economics » Enterprise (Germany) » Topics begins with S » Storck


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Storck is a sweet goods manufacturer with German head office in Berlin. The Hauptwerk stands in the resounds. Further works are in Ohrdruf/Thuringia Skanderborg/Denmark as well as in Winchester/Great Britain. In Germany Storck is market leader in the range of the drops and negro kisses, with the is the company Nummer two behind Ferrero. About 44% production volumes are exported. Altogether Storck produces approx. 250,000 tons at sweet goods annually. Most important export markets are Austria and Poland.

History

The Werther' sweets factory is created 1903 by August Storck. The purpose of the enterprise reads: "The production of sweets of all kinds in manual work." With drop digester, one dragee boiler and three coworkers begun, he supplies already soon completely east Westphalia with sweets. Up to the year 1909 it creates the factory of 12 coworkers to employ, but with that 1. World war follows a hard low impact, which cannot be so easily overcome.

1921 one can observe the first change of generations. Hugo upper waving and, the youngest one of the descendants, takes over the enterprise of its father schwerst gotten sick. In this time production amounts meanwhile to over 200 different kinds of drop. In the year 1934 the first mark drop is born: the Storck-1-Pfennig-Bonbon. Everyone is to be acquired individually packed and at the price from a Pfennig to. Until 1937 the number of employees rises to 71. The sales of the products of the Werther' sweets factory pulls itself in completely Germany away.

1938 are opened in the first branch. The operating extension becomes by the 2. World war however again back-thrown. In the years between 1945 and 1949 again one invests. The reconstruction of the work transacted in resounds. The success remuneration opposite the coworkers is introduced 1950.

In the course of the Wirtschaftswunders also the Storck factory experiences a boom. Soon one can count 373 coworkers with 70 field representatives and 15,000 t of produced goods.

1953 begin for Storck the export. The main importers of sweets are the USA, Sweden and Hong Kong. The field representative number rose meanwhile to 100 and Mamba on the domestic market was introduced.

The production of chocolate is taken up and extended 1954 and produced thus a production volume by 150 tons per day. 1958 introduce Storck the social security benefits.

Further introductions on the market of new products follow 1962 with take 2, 1965 with Merci and one year later with Campino. 1967 are opened a further work in Berlin. The number of employees rose to 970. 1969 one introduces Werther"´s original, which admits Werther's genuine one in Germany to July 1998 under the name becomes.

1971 carry out itself the second change of generations. Klaus upper waving and takes over the factory of its father Hugo upper waving and and introduces 1973 Toffifee. In the year 1975 the enterprise-own age precaution is introduced. In the years 1974 and 1977 in the Netherlands and the USA marketing companies are created.

1978 celebrate Storck its existence. In this year the Storck coworker holding company is created. 1981 the buying up of the thick man factory takes place, before 1983 the introduction on the market of Knoppers line up.

1988 take over Storck the tradition enterprise Bendicks OF May-fair from Winchester (GB).

After the case of the citizens of Berlin wall Storck establishes still 1989 in the former GDR a branch office.

The Storck Foundation is created in the year 1992 and is itself for the protection of the stork, when use obvious name cousin.

1993 develop in Ohrdruf/Thuringia the third manufacturing plant in Germany. In the subsequent years pure (1995) and nimm2 laughter rubber (1996) take place further introductions on the market with merci Crocant (1994), merci.

1998 a restructuring of the enterprise takes place, in whose consequence the management is laid central to Berlin.

In the year 2003 the third change of generations finally takes place. Axel upper waving and transfers the enterprise in fourth generation. Renewed introductions on the market extend the offer: Such a new Campino (2000), Chocolat Pavot (2003), Minis sugar-free, nimm2 laughter rubber and nimm2 softly (both 2005)

Products

  • nimm2 laughter rubber
  • Campino
  • Chocolat Pavot
  • Minis sugar-free
  • nimm2 softly
  • merci Crocant
  • merci pure
  • Knoppers
  • Campino
  • Toffifee
  • Werther's original
  • Breath gold
  • Throat gold
  • Euka No.1
  • Milk Boller
  • California fruits
  • Durchbeisser Karamell
  • Nussknacker board chocolate (Aldi)
  • Moser Roth (Aldi)
  • Super of thick man
  • Bendicks

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