Slogan / Advertisement - Economy-point.org

» Personal Loan No Credit Check, Online Economics » Advertisement » Topics begins with S » Slogan

Page modified: �roda, lipiec 13, 2011 03:09:24

A Slogan (dt. [], English []) is a saying. Slogans are used for example in the advertisement. The Slogan is to obtain an advertising statement in compact form. Frequently the term Claim is synonymously used. The Claim is to summarize however in relation to the Slogan rather the core characteristics of a product.

The designation Slogan is derived from the Scottish sluagh ghairm (expressed slogoam), which means as much as war shouting or battle call.

Often the Slogan consists of a triad (three words), which particularly well remembers, as e.g. with most large insurance companies.

Guidelines

An effective Slogan usually follows several of the following guidelines:

He speaks of the advantages, which the product or the mark for the buyer has.
He formulates a difference between the product and competition products.
It makes a simple, direct, concise, knackige and appropriate statement.
It is funny, if the product fits.
It has something personal and special actually.
It obtain a reliable and descriptive impression of the product.
It gives a good feeling to the consumer.
It brings the consumers to feel a desire or a need.
It embodies itself in the memory - by klangliche means, which originate usually from the classical Rhetorik or the Dichtkunst like all iteration (" request a bit! "; " Mummy makes' s with Miele "; " Because I am worth it to me "), Assonanz (" if' s around money goes" "), Endreim (" Haribo makes children glad "; " So near, as one there "; " 3 - 2 - 1 - meins! "), triad and/or three-rhythm (" those do which "; " Request a bit! ").
It embodies itself in the memory - by Neologismen (" Unkaputtbar "), wordplays (" thirst is water soluble "; " Lot Wochos ") or sense plays such as metaphor (" Come ton Marlboro Country "), Oxymoron (" today a king "; " Technology for falling in love ") or paradox (" not always, but ever more frequently "; " Only nothing buy is more inexpensive ").
It embodies itself in the memory - by combination with optical and acoustic attractions such as pictures, Jingles or film sequences.