A situation analysis is in the marketing and management an analysis of the condition of an enterprise around achievement potentials and - weaken to recognize. The situation analysis can be accomplished for each form by enterprises. One can differentiate between two levels, the external basic conditions (environmental analysis, competition analysis) and the internal basic conditions (enterprise, resources and infrastructure analysis).

The environmental analysis is divided following into the macro environment, which concerns itself with the economic, sozio cultural, politico-legal, technological and physical basic conditions (thus general basic conditions) of an enterprise and the micro environment, itself with the 5 competition forces after Michael the E. Porter

• Competition,
• Customer,
• Supplier,
• Substitution goods and
• potential offerers (thus task specific basic conditions)

argues.

The enterprise and resources analysis are equivalent to the analysis of the own enterprise, i.e. the objective investigation of the characteristics of the enterprise is located here in the center. The situation analysis represents part to the marketing conception or also the introduction on the market process. The situation analysis is the basis for any processes, during an introduction on the market of a product or a service, because all marketing-relevant aspects must to be examined be able to develop exactly around a purposeful and detailed marketing concept/introduction on the market concept.

Articles in category "Situation analysis"

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Related Websites

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• CCH Business Owner's Toolkit | Situation Analysis
  The primary purpose for the situation analysis section of a marketing plan is to describe what is happening in the markets in which the company competes, ...


• Situation Analysis
  Situation Analysis: Forum for Critical Thought and International Current Affairs.


• Situation Analysis - 5C
  Situation Analysis - The 5 C's of Marketing: Company, Collaborators, Customers, Competitors, and Climate.


• Situation analysis - a must first step in a problem solving process
  The next step in the process is a functional diagram of the system/situation. In the early 1970s Bytheway developed Function Analysis System Technique or ...


• SWOT Analysis
  SWOT analysis is a simple framework for generating strategic alternatives from a situation analysis. It is applicable to either the corporate level or the ...