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Rivella is an char-acid board beverage with 35% milk serum, which is manufactured in Switzerland. Rivella is filled up, like also the more favorable copy of the Migros named Mivella, by the Rivella of the same name AG in Rothrist. This is until today in the possession of the family of the founder Robert Barth.
The marketing of the three sorts is differently aligned: Rivella red stands for sporty achievements, Rivella blue for spare time and sociability, Rivella green for mentally working.
In Switzerland about half of the paragraph is allotted to 30% to Rivella red, approx. to Rivella blue and 20% to Rivella green (conditions 2002).
Even if is secret to today the exact prescription, the following contents materials of Rivella red are well-known:
Rivella red contains the energy quantity of 1.550 kJ (approx. 370 kcal) per litre. To the comparison: A Coca-Cola contains 110 gram of sugar per litre and brings it on a calorific value of 1.850 kJ (approx. 442 kcal).
Rivella blue contains only 14 gram of milk serum sugars as well as artificial (Cyclamat, Acesulfam K) in place of the refined sugar. Thus the contained energy quantity is smaller and reaches 290 kJ (approx. 70 kcal) per litre. A litre Coca-Cola Light contains against it 10 kJ (approx. 2 kcal).
Rivella green corresponds to Rivella red from contents, however additionally still 0.5% contain green dte excerpt. The energy quantity amounts to therefore likewise 1,550 kJ (approx. 370 kcal) per litre.
Rivella is considered as the national beverage of Swiss and is a little well-known outside of the national borders - with exception of the Netherlands -. The market share in Swiss sweet beverage market amounts to approx. 15% and makes Rivella the number 2 after Coca-Cola (2002). The international expansion is tried for years, seems to be only moderately successful however. The Grundproblem lies in the special taste of Rivella. As basic rule is considered: If one grew up with Rivella, one likes its taste. If one comes only as an adult thereby into contact, this encounters refusal.
Rivella is available in Switzerland, the Netherlands, Luxembourg as well as in certain regions of France (Elsass), Germany (the south) and Austria (the west). The market entrance into the supermarkets of the USA is again once tried (all instructions July 2005).
Whey is a waste material, which results normally with cheese production and as Schweinefutter one uses. Drinking and bath cures on whey basis applied in Switzerland as healthy, so that the production one likewise "recover" board beverage obvious was.
1950 Robert Barth and/or its brother acquire the prescription for a whey board beverage, from which Rivella develops.
1952 establishment of the Rivella AG, introduction of Rivella red on the beverage market
1958 introduction of Rivella blue as one of the first light beverages
1977 start of the advertising partnership with Swiss ski national team
1999 introduction of Rivella green
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