The term of the relevant market one names the result of the market regulation and market demarcation, which made an enterprise from the subjective view and problem situation in the economics. A relevant market is a market, whose participants are subject no or only to a small price and quality competition.

Traditionally during the market demarcation industries are regarded. Problematic here it is however that also between industries competition relations exists (e.g. Air traffic vs. rail traffic). Therefore frequently possible relations between achievements is regarded.

to the RM

• 1. Data wreath/ring concept

The price paragraph function is, an exogenous size given by the market.

• 2. Elementary market concept

Each property has its own RM.

• 3. Concept of the physical-technical similarity

The RM covers all products, which resemble themselves after material, processing, form, technical organization.

• 4. Concept of the cross price elasticity

RM covers all products, which are characterised by a high KPEL. Triffin' shear coefficient: (dX/X)/(dP/P)

• 5. Basic need concept and/or concept of the functional similarity

The RM covers all goods, which the same basic need/function user-orients

• 6. Concept of the konjekturalen competitive situation

RM covers all competition products, which an offerer in its marketings considers--> offerer-orients

• 7. Concept of the user-oriented/subjective exchangeability

RM covers all products, which are regarded by the user as subjectively exchangeable

See also

• Market segmenting

Articles in category "Relevant market"

We found here 3 articles.

Related Websites

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• SCADPlus: Definition of relevant market
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