Relaunch (recovery of the decrease) describes the introduction of successor products, which are to stabilize the weakening paragraph of a predecessor product in the ripe stage of the Produktlebenszyklus'. A Relaunch describes not the new introduction of innovative products, but the substitution of a product already existing, which is to meet the changed customer taste (e.g. Design), legal requirements, regional-specific characteristics The term is used also in the Filmbranche, in order to designate the start of a new series, which is based contentwise on an older and/or continues these.

Examples: Gulf II - V, new Handymodelle without technical innovations, series of Galactica 1980 as a kind continuation of combat star Galactica.

See also: Marketing, product politics

Articles in category "Relaunch"

We found here 14 articles.

Related Websites

We found here 5 related websites.

• Blogger Help : The Great Blogger Relaunch
  We're going beyond your typical Knowledge Base and this Great Blogger Relaunch kicks off our mission of exploration. Join us, it should be interesting. ...


• Digital Spy - Broadcasting - CNN plans website relaunch
  What we can do to differentiate ourselves, improve ourselves; the culmination of that will be a relaunch of CNN.com. I don't even call it a redesign because ...


• Re:launch
  Helps technology companies increase sales and profits.


• Relaunch!
  And sometimes we have relaunch. Whether you're talking about a brand, ... So when you decide to take a company through a major relaunch, you can't do it ...


• The Quiet Death of the Major Re-Launch
  That's why we were talking about a re-launch. More than anything, they wanted a major overhaul. A complete rethinking of the site. ...