QVC / Television station (Germany)

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QVC is one 1986 in the USA created Teleshopping enterprise, which gives it since 1996 also in Germany as QVC to trade GmbH with seat in Duesseldorf. The abbreviation QVC stands for quality, VALUE and Convenience (dt. quality, value, comfort), which reflects the idea of the founder Joseph sail for the Teleshopping transmitter.

History

QVC was created on 13 June 1986 in west Chester, Pennsylvania. The first time went the Teleshopping transmitter on 24 November of the same yearly in the USA on transmission. The moderators John Eastman and Kathy Levine offered the first product on a showering radio around 7:30 clock (EST) for $11,49. Up to the year end the transmitter produced daily 16 hours live-program, which was extended on 1 January 1987 to 24 hours. The enterprise set up also a record: It reached in the first financial year after establishment a conversion of 112 million US Dollar.

1993 began to expand QVC. Begun in Great Britain, where QVC was radiated for the first time on 1 October, over Germany, in which one can receive the transmitter since 1 December 1996, up to Japan, where the for the time being last daughter went on 1 April 2001 on transmission.

QVC Germany

In Germany QVC began its program with eight live-hours daily. The all first presented article was on 1 December at 14 o'clock a set space Bags. On 1 September 1997 the live-program was extended to 14 hours and on 1 September 1999 to 19 hours per day. Since 1 October 2003 QVC Germany is around the clock on transmission and is European-wide thereby the only transmitter, up to Christmas eve and the 1. Weihnachtsfeiertag the whole year a live-program sends. It concerns pure Verkaufsshows without journalistic contents. Therefore QVC is to be classified after the guidelines of the institute for national medium North-Rhine/Westphalia as "medium service", which takes a special status, which differentiates it from other program offerers in the medium landscape.

In the financial year 2005 QVC gained a net turnover of 629.4 million euro. With a 59-prozentigem market share is QVC the most successful German Teleshopping offerer and is besides European-wide the number 1.

Beginning of 2006 already 4.4 million customer at least times with QVC had ordered. 66% of the customers are womanlike, 34% male. 23% are younger than 40 years, 22% 40 to 49, 20% 50 to 59, 15% 60 to 69 and 20% 70 and older.

In October 2005 QVC received the highest honor " sender of the yearly " from the Federal association of the German Versandhandels registered association.

Over cables and satellite the program in 37,5 million households in Germany and Austria is to be received. Beyond that QVC offers its goods offered since 2002 also over Internet European-wide.

The distribution center lies in the trade area Baal. In Bochum and Kassel 2 call center (order acceptance and Kundenservice) is, is sent from Rhine Studios in Duesseldorf, where also the registered place of business is.

Competition

Beside QVC there are the Teleshopping transmitters in Germany and/or Europe HSE24, RTL Shop, 1-2-3.tv and BEST-SELLER TV, which likewise offer a widespread assortment, and which TV Travel Shop, which is concerned exclusively with the sales of vacation trips.