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The Procter & Gamble (P&G) group [NYSE: PG] is a consumer goods company with master seat in Cincinnati, Ohio (the USA).
The enterprise gained with approximately 110,000 coworkers in the financial year 2004/2005 a net profit of 6.9 billion US Dollar with a conversion of 56.7 billion US Dollar (yield on turnover 12.2 %) and 7.9 billion US Dollar at marketing expenditures (2004).
P&G was created 1837 by two Europeans, who had emigrated into the United States: William Procter, a Kerzenzieher from England, and James Gamble, Seifensieder from Ireland.
The enterprise made itself since its establishment among other things by developments in the consumer goods market a name and again and again took new paths in marketing. Special characteristic is exclusive at the individual marks ("fire") oriented marketing, while the company remains complete usually in the background. The company applies therefore also as pioneer and/or a father of the fire management. The consistent use of the television commercial as well as particularly in the first half 20. Century of the broadcast advertising decreases/goes back likewise on P&G. Among other things also the term soap opera is based on the marketing beginning of P&G to even produce starting from the 30's Radioshows too sponsern and/or. Lengthen-current P&G production: Springfield story (: EN: GUI thing Light), starting from 25 January 1937 more than 15,000 consequences.
Beginning of the business activity: 1953 in Switzerland, 1960 in Germany and 1967 in Austria.
Joint guidance (1837-1890)
Transformation into a finance company
Company headquarters of the German MDO is since 1970 Schwalbach at the Taunus. Production locations in Germany are Crailsheim, three-calibrate, Euskirchen, large Gerau, Neuss, far city, joke living, Cologne and Worms. Austrian company headquarters is Vienna. That Swiss company headquarters and the European center are in Geneva.
In the context of the implementation of the organization 2005 in the year 1998 a reorganization took place into the following units:
Since 1 July 2004 the enterprise consists of the following departments:
Branded articles by P&G are to be found in almost any household. The enterprise manufactures a number of well-known products, like speed handkerchiefs, masters prop. he household cleaners, Lenor to OD tooth pastetooth paste to OD tooth paste or Wick The following 17 marks achieved a world-wide conversion of more than 1 billion US Dollar in the financial year 2004/05 even:
The following billion-marks belong since 1 October 2005 also to P&G's assortment:
P&G its health and hygiene range with the acquisition of Richardson Vicks extends 1985. The most well-known label names among other things Wick , oil OF Olaz Gesichtscreme or Pantene Haarshampoo. In the not German-speaking countries the Wick under the name Vicks is sold, the name is adapted due to the similarity to the term Wichse for the German market.
P&G acquires 1987 in its 150. Anniversary year the European enterprise Blendax and strengthens with marks such as dazzle A Med its world-wide position within the dental care range.
1989 enter P&G the Kosmetik and Parfumkategorien with the acquisition of the company Noxell. Admitted marks among other things CoverGirl, Noxzema or Clarion.
In June 1990 P&G acquires the trademark laws for the Parfum, after Shave, Deo and face care line old Spice of the Shulton company. The mark existed since 1938 on the American market and is thereby one of the most steeped in tradition gentleman care series.
In the year 1991 P&G acquires the enterprises inches Betrix and max of Factor and strengthens thereby its position in the Kosmetikbereich.
1994 enter P&G the European paper range with the purchase of the German enterprise VP Schickedanz with its already at that time well-known mark Tempo.Die likewise to VP Schickedanz belonging mark Camelia could for trust-legal reasons not with be taken over. It went therefore to the competitive company Johnson & Johnson.
With the extension of the hygiene range by the acquisition of Tambrands in the year 1997 P&G enters the world-wide Tamponmarkt.
1999 acquire P&G the enterprise Iams by 2.05 billion USD - the up to then largest Akquisistion P&G's - and extend thereby its Portfolio by the animal food range. The enterprise is specialized in predominantly in the specialized trade sold dog and cat drying fodder and gained at that time around the 800 million USD conversion.
2001 acquire P&G at a price of 4,95 billion USD the enterprise Clairol, one on hair care and - color specialized enterprise section of Bristol-Myers Squibb Co. Represent Herbal Essence in the German-speaking countries particularly with the mark.
The Wella AG was taken over 2003 for approximately 6.5 billion euro to 81 %. By September 2005 P&G possessed 95 % of the shares and began with the "Squeeze Out" of the remaining shareholders.
In September 2005 P&G, after agreement of the took over the enterprise Gillette to a transaction value of approx. 57 billion USD. The purchase is the largest Akquise of firm history; only 2 years after the acquisition of the control majority of the Wella AG. With the assumption P&G became the world-wide second largest consumer goods company after the company specialized in food. The sales of the electrical toothbrush mark Spinbrush at Church & Dwight, prescribed by the European Union trust authority, was communicated on 14 September. Further necessary sales should be final to in the middle of 2006.
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