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A pop-and-mom shop is or was so small a small retail business, the fact that often only one person - who "aunt Emma" - in the shop worked. Pretty often this was also the shop owner. Predominantly in the foodstuffs sector (colonial goods), in addition, in other industries of the daily need (housewares, textiles, Mercerie, papetery etc.) in former times mainly such Kleinstverkaufstellen provided for the local Warenversorgung of customers.
Sometimes the pop-and-mom shop was not only a kind kiosk, in which only from a sales window one sells, but a with broad goods offered (mixing trade). For the designation pop-and-mom shop is particularly important that to a personal and family atmosphere with the purchase importance is attached.
Today in the meantime nostalgic term "pop-and-mom shop" is considered as synonym to still intact personal relationship and service readiness between the local dealer and its clientele, completely contrary to anonymous Discountern, surface markets with self-service, supermarkets, shopping centres, fashion shops in purchase passages or department stores.
A Rewe daughter in Austria bears the name Emma for her food shops.
Reproductions of aunt Emma shops are today still as Kinderspielzeug like and Kaufladen are called.
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