Philip Kotler (* 1931) is an American management and marketing researcher.

The professor for international marketing to the Northwestern University Kellogg Graduate School for management in Chicago is considered as an important marketing expert. In particular its book "marketing management" became the standard work within the range marketing.

Literature

• Philip Kotler, Kevin Lane cellar: Marketing management. ISBN 0131457578
• Philip Kotler, Gary Armstrong, John Saunders: Bases marketing. ISBN 3827370248
• Philip Kotler: The 10 death sins in marketing. ISBN 3430154979
• Philip Kotler, Friedhelm Bliemel: Analysis, planning and implementation. ISBN 3827372046
• Philip Kotler: Marketing. Markets create, conquer and control. ISBN 3430156645
• Philip Kotler: Philip Kotlers marketing Guide. ISBN 3593373025
• Philip Kotler, Dipak C. Jain, Suvit Maesincee: Marketing of the future. With scythe and Response to more growth and profit. ISBN 3593370778

Related links

Articles in category "Philip Kotler"

We found here 48 articles.

Related Websites

We found here 2 related websites.

• Kotler Marketing Group
  Kotler Marketing Group is a global consulting firm, specializing in marketing. Our philosophy draws from the work of Dr. Philip Kotler, the world's leading ...


• Kotler Marketing Group - Resources - Philip Kotler
  Kotler Marketing Group is a global consulting firm, specializing in marketing. Our philosophy draws from the work of Dr. Philip Kotler, the world's leading ...