The petrol dispatch is an important dispatch trading venture in Germany. The enterprise under the name "Werner Otto Versandhandel" was created on 17 August 1949 of Werner Otto. The company headquarters lay in Hamburg Schnelsen. 1960 moved the enterprise after Hamburg Bramfeld, where until today the head office of the enterprise lies. It firmiert today only as Otto (GmbH and CO kg), which are additive "dispatch" officially been void. The firm area of OTTO in Hamburg covers meanwhile 205,000 square meter. The surface corresponds converted to scarcely 35 football fields.

The first petrol catalog came 1950 in an edition of 300 copies on the market, was handbound and presented on 14 pages 28 pair of shoes. As first senders introduced Otto thereby the purchase on calculation. In the future Otto developed to the universal sender with a Warensortiment broadly put on. The main catalogue appeared for many decades twice annually as spring/summer and autumn/winter catalog with an edition of approximately 10 million copies. In the year 2005 clocking the main catalogue was increased to three expenditures per year for strategic reasons. Beyond that Otto publishes numerous special catalogs. Altogether per season sent away by the single company Otto of about 62 different offer carriers with a total circulation of 109 million copies. The emphasis 130,000 articles of the counting petrol assortment is with mode and textiles.

The group of petrols gained a conversion of 14.424 billion in the financial year 2004/2005 world-wide euro and employed 54,428 coworkers. The chairman of the board of the enterprise is since 1981 Dr. Michael Otto, the son of the founder.

Goods distribution centers from Otto are Hamburg (two times), in waste dump life (Saxonia-Anhalt), in Ohrdruf (Thuringia), Burbach (North Rhine-Westphalia), in Karlsruhe (Baden-Wuerttemberg), in Hanau (Hessen) and in Burgkunstadt (Franconia).

Participation of the group of petrols

To the retail trade segment the distributing houses Baur, Schwab, Heine, Witt pastures and discount24, the mode branchists Zara (only in Germany in co-operation with the Zara owner Inditex) and sport cheque, bonprix, belong to the group of petrols among other things Alba Moda, Eddie farmer and Frankonia in Germany. The retail trade segment is based, on the conversion of 9.5 billion euro in the financial year 2004/2005, the largest subrange of the group.

To the wholesale segment among other things the group of act until and a participation in Fegros belong. The conversion in the financial year 2004/2005 amounted to 3.6 billion euro.

Over the logistics subsidiary Hermes dispatch is completed the entire dispatch. Hermes belongs like Otto leisure and tourism GmbH to the service segment, with 211 million euro conversion 2004/2005 the smallest range. Likewise to this range the postal services EP euro post office (together with the Netherlands Royal TPG) and prime email belong (together with the Swiss post office international).

In the financial sector, which converted 1.1 billion euro in the financial year 2004/2005, in particular the Hanseatic bank is well-known, over which mainly consumer credits are assigned.

The enterprise is internationally actively, among other things with subsidiaries in Switzerland, in Austria, France, Great Britain, Israel, in the USA, Japan and the People's Republic of China. Scarcely half of the conversion was abroad gained 2004/2005.

Not to the group of petrols, however in the family estate is the ECE Projektmanagment, which possesses or administers shopping centres and other real estates since 1965 mainly in Europe. The company is led by Alexander Otto, Bruder von Michael Otto.

Related links

• Website of Otto Germany
• Website OTTO Group
• Onlineshop of Otto Germany
• Onlineshop Otto journeys
• Onlineshop Otto Office

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