Pepsi is the short form for "Pepsi Cola", a "koffeinhaltiges refreshment beverage". Pepsi is even more successful the main competitor of Coca-Cola and in some countries.

History

The Pepsi Cola was developed 1898 by the pharmacist Caleb Bradham in new Berne, North Carolina. First it designated the beverage following its own name Brad's drink. On 28 August of the same yearly it designated it however in Pepsi Cola over. The name decreases/goes back to the enzyme Pepsin, which is contained of the Kolanuss in and should with that intestine and effect of the Cola be suggested. The enterprise had first a very changeful history, changed several times the owner and stood several times briefly before the bankruptcy.

The break-through succeeded, when one was established in the recession time of the 30's consistently as cheap mark, by offering and by a substantial Werbekampagne admitting the product for the same price as Coca Cola, but in twice as large bottles made. From this time originates the legendary radio Werbejingle "Pepsi Cola hit the spot, twelve full ounces, that's A plumb bob. Twice as much for A nickel too - Pepsi Cola is the drink for you! ", that to a Gassenhauer became (in a general manner: "Whole one twelve ounces - that is 'ne quantity. Twice as much, also only for nickel (=5 US cent)").

In the 50's then the change from the cheap mark succeeded to a Premium product. The film star Joan Crawford, which functioned wife of the chairman of the board at that time Steele, as a course horse of a large-scale Werbekampagne. Also the Design changed. One presented the beverage in graceful designed unit bottles with a multicolored label of paper. Now there was the returnable bottles of the competitor Coca-Cola, which worked with the imprinted simple signature and its often sharpened surface cheaply. The increasing success of Pepsi made increasingly nervous Coca-Cola. Pepsi was branded in this time as since it was further common more cheaply and thus with the black population than Coca-Cola. Pepsi however only end of the 1980er became correctly successful, when it in the course of a Redesigns of the mark with one under the slogan "Project Blue" current enormous Werbekampange, for which among other things Cindy Crawford could be won, which market leaders attacked (see Cola war).

Product

As if on the packing carbonic acid, coloring material (E 150d) added water, sugars, acidifying means phosphoric acid, flavour Koffein and flavour are indicated. According to own statement of the manufacturer PepsiCo, Inc. stand the three colors white, blue and red the label for the national colors of the USA, Pepsi thereby in 2. World war to support wanted.

Advertisement

The Pepsi advertising spots and - campaigns attained by superstar, for which PepsiCo Millionengagen paid, the cult status. Among other things Michael Jackson, David Beckham, Shakira, Knowles and Christina Aguilera were engaged for it.

As a largest star they obligated Britney Spears, the one three-year contract with Pepsi over 40. Million US Dollar locked.

See also

• PepsiCo
• Cola war
• Coca-Cola
• List of Cola marks

Articles in category "Pepsi"

We found here 8 articles.

Related Websites

We found here 3 related websites.

• Pepsi World
  Pepsi's official web site.


• Pepsi World
  Copyright 2006


• PepsiCo
  Official site for PepsiCo (parent company of Pepsi, Frito-Lay & Tropicana).