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The nation of fire index the mark image of states measures.
Simon Anholt of global Market Insite developed the concept nation of the fire index 2005; the first index was published in May 2005. Anholt is world-wide recognized an authority in the area mark image of nations, regions and cities. He advises a set of governments, among other things the British government, and UN-commissions to mark strategies, diplomatic questions, cultural relations, investment and export promotion, tourism and economic development. He is publisher of the appearing quarterly magazine Place Branding and Public Diplomacy and author of the books fire new Justice, fire America as well as further publications.
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