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Name dropping (English) originally designates the behavior to constantly give oneself by the denomination of prominent names the appearance to really know the persons mentioned. Name drop by is thus a form of the Aufschneiders.
In the further use name designates dropping a behavior in (scientific) the discourse, with which bare calling of well-known names steps to the place of a contentwise reason of the own point of view. A goal of the user is it to support the own argumentation and the weight of the own arguments strengthen, as the specialized authority third without further contentwise purchase is taken up to their work. A second aspect is with the fact that that the own knowledge lacking behind that of the taken up authorities steps back. In addition a feeling of the own superiority is to be arranged for the opposite by the taken up knowledge projection/lead.
Regarding marketing activities the term designates the Unsitte, the name of the product to mention the mark or the enterprise with each suitable or mismatching opportunity in order to increase their Bekannheitsgrad.
See also: Hochstapler
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