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Nachfassen designates the activity, a potenziellen customer again in the sales, if possible personal to respond in order to resume a sales process begun thereby. Usually several contacts are necessary for the customer, until this will agree a conclusion of a contract. During this period the potenzielle customer will continue but will expect the process in all rule not on its part, that the offerer comes him.
The customer can interrupt however thereby the sales process very easily that he reacts to the Nachfassen of the salesman avoiding, approximately with the statement, it has now no time, the salesman is to again announce itself later. With not purchase-willing prospective customers an Nachfass action is besides always a disturbance, which lets appropriate telephone calls etc. under increased stress for both side run off.
The success ratios with Nachfass actions are not very good, many of sales sales fail (from salesman view) here. Therefore Nachfass actions are very unpopular with salesmen. They are however necessary, since only so potenzielle customers can be led to a conclusion.
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