Market study [2 / 2] / Marketing

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Literature

Churchill, Gilbert A., Jr.: Marketing Research. Methodological Foundations. Fort Worth (Texas, the USA) [among other things]: Dryden, 61995. ISBN 0-03-098366-5.
Fahrmeir, Ludwig/Hamerle, Alfred/Tutz, Gerhard (Hrsg.): Multivariate statistic procedures, New York 1996
Baking house, Klaus et. aluminium: Multivariate analysis methods, Berlin 2006
Geml, Richard/Lauer, Hermann: The small marketing encyclopedia, 3. Edition, Duesseldorf 2004, ISBN 3-87881-183-7
Hartung, Joachim/Elpelt, Multivariate statistics, Munich, Vienna 1999

We found here 48 articles.

B » Bekanntheitsgrad » Brand loyalty » Behavior economics ...more	C » Cross section (empirical research) » Consideration field » Computer Assisted personnel interview » Computer Assisted of telephones interview ...more	E » EHI Retail of institutes » Explorative types ...more
F » Flashlight calculation ...more	G » GRP corporation » Guadagni Little index ...more	H » Hate hole (Pfalz) » High-speed grab stage ...more
I » Industrial market study ...more	L » List of the terms and methods of the market study ...more	M » Market analysis » Market observation » Market study » Market gap » Market segmenting ...more
N » Nielsengebiete ...more	O » On-line inquiry ...more	P » Public opinion poll » Panel research » Pretest » Primary research » Partial market ...more
Q » Qualitative market study » Questionnaire » Question technology ...more	R » RLD procedure » Random route » Relevant market ...more	S » Secondary research » Service test ...more
T » Telephone inquiry » Test the testers » Teststudio » TNS Infratest ...more	W » Web polling ...more

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