Mono loyalty

With mono loyalty one describes the behavior to always buy the same product to consider without acquiring the option, other, better products. One behaves thus loyal in relation to a product.

Binary or multi-loyalty

Binary or multiloyal one calls into the BWL the behavior to acquire a limited number alternating of products without apart-adding itself thereby, how many better, cheaper products on the market exist.

Zero order

Zero order is the category of buyers, who let themselves be divided due to very unstable behavior into no category.

variety Seeking

With varity Seeking one marks the temporal hybrid behavior from mono loyalty and Zero order behavior to become later thus the behavior of the buyer to behave a time long monoloyal in relation to a product a Zero order buyer in order to then be after some time again monoloyal.

see also:

• Brand loyalty

Articles in category "Mono loyalty"

We found here 44 articles.

Related Websites

We found here 3 related websites.

• Loyalty programs
  Role of loyalty programs: bridge between the methods of. mass communication and direct, ... Network (Mono-/ Multisponsor),. -. Immediate Reduction (Yes/No), ...


• Loyalty Programs: Strategies and Practice
  In the first category, one finds mainly mono-sponsor loyalty programs of the retailing. sector (Carrefour, Leclerc) . Their methods refer to the use of ...


• Songs of Alpha Sigma Phi
  LOYALTY.WAV (329 KB, 11 kHz 8-bit mono) ... (NOTE: Traditionally added to the end of songs such as "For He's An Alpha Sig" and "The Loyalty Song") ...