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Mobile Commerce (M-Commerce, MC) is a special development electronics of the Commerce using wireless communication and mobile terminals.
Mobile Commerce designates each kind of business transaction, with which the transaction partners use mobile electronic communicationses (like e.g. portable radio, Wireless LAN or Bluetooth) in the framework of achievement preparation, achievement agreement or achievement contribution in connection with mobile terminals. For the mobile Commerce gives it in the literature still no uniform term stand, so that to electronics finds similar on this definition the Commerce frequently also the term mobile Business application and mobile Commerce is used only strictly speaking, thus for goods traffic. (In this closer sense one could translate the term of the MC then also with "mobile trade", which however for complete term contents would be misleading.)
Beside technical thereby also economic aspects, so e.g. the possibilities and special organization rules are to be regarded with the realization of MC-applications, safety aspects, the very special creation of value chain in the mobile Commerce, business and proceeds models, account models as well as the different ranges of application mobile of the Commerce.
For the draft it does not meet an MC-application to make an existing offer on a mobile terminal available about an existing web page mobilely accessible. Because on the one hand the use of mobile communicationses and terminals has specific pro and cons, on the other hand one the user needs differ typically substantially from those with applications outside of the MC. This realization has a number of economical implications and draws besides for the application design an important principle: "Design ton mobile ". Thus it is meant that a mobile application must be particularly on the Potenziale and problems of the mobility custom-made. Problems refer thereby particularly to those MC-relevant interfaces, the representation and the input modes of the sights as well as kind and range of the data communication. On the basis an appropriate analysis application design and selection are to be accomplished using conversion techniques. Depending upon category and development an interaction with the user can be realized over different MC-relevant interfaces, is possible thereby Interactive Voice Response, dispatch/receipt of SMS or MMS, Internet-based simple interaction (for instance by means of WAP sides), simple applications (by means of simple script languages) and complex applications (by means of regular higher programming languages). Besides one differentiates Pull services, with which the user the data communication initiated, and Push services, with which the user is addressed actively. The general user preferences in the MC require fast applications, which need little memory and are intuitively operated with few palpation backs.
From the view of the offerer the safety level of applications used by it can affect its business activity particularly in two kinds: A damage results from attacks third or fraud of the customer, or however customers do not notice an offer due to of security doubts. Security covers thereby first the reaching of the safety goals authorizing, privacy, integrity, authentication and Nichtabstreitbarkeit, which are made possible by technical preventive measures, in particular the employment by Kryptografie. A difference between the actual, the objective security and that one, which the user notices, exists to subjective security. Here frequently the cause lies, if due to of security doubts final customers do not use an offer or the management of an enterprise decides against the employment of mobile technologies. Specific points of attack in the MC are the mobile terminal and the air interface, on the wire-bound transmission paths are relevant the general computer network problem.
Within and in the surrounding field of the MC a multiplicity of creation of value activities takes place. A strong interdependence between the most different these activities does not only exist, but frequently also participants are in several different ranges active. In the simple case it acts thereby around Disintermediation, thus expansion on neighbouring creation of value stages. It could concern approximately a contents offerer, who prepares and even over a portal makes its contents available. In other cases technological, historical or reasons of market power to the diversification of companies led. Typical examples are enterprises, which order at the final customer over high Bekanntheitsgrad as terminal suppliers, their actual core business however as infrastructure suppliers operate. This relations network affects many procedures and can be only seized, if the view of the creation of value activities in the MC is put on clearly more broadly than for instance in electronics the Commerce. Thus are not only the primary activities - which contribute directly to products or services in accordance with the above definition of the MC - to consider, but also secondary activities. Altogether three large creation of value ranges can be identified: the supply of equipment and applications, the supply from nets to wireless communication and the supply of services and contents for final customers. For a detailed creation of value chain see Turowski/Pousttchi 2004, S. 129ff.
Business models in the MC leave themselves into the fundamental components (classical), (classical) service, service, switching, integration, contents and context to property divide (Turowski/Pousttchi 2004, S. 143ff). A possibility of the evaluation of business models offers the application of the theory of >Informationeller increases in value and their extension by the concept of mobile increase in value proceeds can thereby from three sources of proceeds be obtained: directly of the user of an MC-offer, indirectly related to the user of the MC-offer (i.e. proceeds through third) and indirectly related to the MC-offer (i.e. in the context of an not MC offer). Beyond that proceeds can be categorized after the type of profit. Here one differentiates between transaction-dependent and transaction-independent proceeds. For the generation of direct transaction-dependent proceeds functioning >mobiles paying is necessary, in the simplest case by means of account over portable radio-calculation-frequently an MC-offer by the portable radio offerer is acquired and to the customer on own calculation offered. In the age of the 2,5 - and 3G-Netze becomes generally accepted however also on the German market ever more strongly the offer directly by the service tenderer. Here the offerer occurs an increase in value available, which the customer pays additional for the transport of the data a direct Kundenbeziehung and makes by means of the contents and quality of the service. Between offerers and network carriers a reconciliation takes place from increase in value and supply expenditure in any form. If the volume of data and the increase in value of the service are separately bepreist, this is called account by Premiumtarif; if the customer pays a firm sum, which contains transport and increase in value for a use of the service, one speaks of account by fixed price. One calls the necessary allocation of the payment between portable radio and service tenderers Revenue sharing (Turowski/Pousttchi 2004, S. 168ff).
Important ranges of application are
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