Under Merchandising (English merchandise for sales promotion, sales promotion) marketing of consumer goods becomes the production within the communication politics, which selling and the advertisement for branded articles understood, which transport the same Logo or the same message as a well-known branded article, without thereby however the same use to offer. In particular a positive idealistic mark image is transferred according to plan in this way on a multiplicity of consumer durables.

Demarcation

In relation to the actual sales promotion (identity of names in the case of German translation) the Merchandising defines itself by the fact that its own creation of value is obtained here, while the sales promotion is concerned with the support of the Abverkauf of products and achievements.

Examples

• Acquaintance of films with large Merchandising offer: Star Wars, Harry Potter, the master of the rings
• Admitted video games with large Merchandising offer: Final Fantasy
• Admitted Comicfiguren with large Merchandising offer: Micky mouse, Garfield, Doraemon
• Admitted sport marks with large Merchandising offer: Hertha BSC Berlin, January Ullrich, Chicago Bulls
• Admitted musician with large Merchandising offer: Michael Jackson, The Rolling Stones, Sido

The Hauptprodukt a motion picture film or a maintenance artist, a whose character is then used, is frequent. Also the reverse case existed, about as an indication trick series is developed, in order better marked out already existing toy to be able (with "He-One and the of Masters OF the university verses").

The pallet of the Merchandising products is enough thereby from video, picture and clay/tone carriers over books, collecting albums and computer games up to collecting articles such as figures, kits, models, Klebebildchen, Tradingcards etc. and consumer articles such as plates, cups, key trailers etc.

Some motion picture films or artist gained with its Merchandising proceeds more conversion and/or profit than with its bringing in results. Partly films or sport clubs already already brought their costs in before the film premiere or a championship by proceeds from Merchandising contracts or exceeded. Parodistisch is brought up for discussion the Merchandise partly also in the film, approximately in space ball.

See also

• Advertisement
• Public work
• Graduation
• Fanshop

Articles in category "Merchandising"

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