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When Meisan (jap. or Meibutsu become in Japan traditional handicraft products and food designation, which are considered as regional specialities. Each region in Japan has its own Meisan, which are sold in the shops for Reiseandenken Omiyage.
With the food Meisan are above all Senbei (Reiscracker), sweets with Anko (bean paste), inserted radish and other vegetables (tsukemono as well as fish products in many local variants.
With the handicraft are among other things Holzschnitzereien, lacquered works, materials, ceramic(s) and fan. The quality of the Meisan articles reaches over the whole range of cheap Kitsch up to valuable art articles, which were made to so-called "living culture treasures by particularly outstanding craftsmen, ningenkokuho).
The Meisan industry makes an important contribution, in order to promote the economically weak rural area and not to leave traditional handicrafts becoming extinct. In addition it is a means of the identification with the own origin (furusato).
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