The Media Saturn Holding GmbH is belonged the upper company of the former independent electrical chains Media market and Saturn (in former times Saturn Hansa) and to the Metro AG. Both electrical chains are summarized in getting thing and are in such a way set up that they make themselves mutually no competition. There are thus in principle no Media market, where already a Saturnfiliale is and in reverse. Only in selected places, where one wants to repel a third competition, Saturn and Media are market in direct proximity together. While Saturn lies rather in the city center, the Media of markets is rather in shopping centres lying outside. The impression, it acts with the two electrical chains around two competing companies, is quite of the Media Saturn Holding intended and functioned in the best way.

Media market and Saturn let the largest part at newspaper supplements and other means of publicity provide with its house agency talk Blue in Munich. The name talk Blue refers to the house colors of the two enterprises.

Media market

Media market was created 1979 by the four entrepreneurs Leopold boot, walter Gunz, Erich cellar neck and Helga cellar neck in Munich. Their idea was the mechanism of a wide electrical market as contrast to the electrical dealer or Versandhandel. On 29 November 1979 the first market in the euro-industrial estate in Munich was opened. To 1985 9 further markets close Munich developed. With the expansion Media sets market on an offensive advertising appearance: The Slogan "I is not nevertheless is many Europeans a term.

1988 transferred those purchase yard AG the majority that getting thing and 1989 began the expansion abroad neighbouring to France, Austria and Switzerland.

Today Media market has approx. 400 markets in twelve countries (Germany, Austria, Switzerland, Hungary, Poland, Spain, Portugal, the Netherlands, Belgium, Italy, France and Greece), of it 209 in Germany (conditions: November 2005). The system center is in Ingolstadt. The largest Media market of Europe stands in the trade area Koblenz.

Media market has an assortment of approximately 45,000 articles among other things from the ranges telecommunications, computer, photo, HiFi and electrical appliances.

The Media market gross income in Germany developed as follows:

Saturn

Saturn (in former times Saturn Hansa) is predominantly a electronics specialized market chain of the Metro daughter Media Saturn Holding GmbH present in Germany and Austria.

The first Saturn Hansa market was opened to 1962 by the married couple Waffenschmidt at the Cologne Hansaring, in which on 120m2, at diplomats from all world, maintenance-electronic articles were predominantly sold. 1963 creates the two a photo wholesale business. Since 1969 can buy also private customers with Saturn. 1971 opened it the first technical department store in Cologne with the largest record-looks to the world. 1985 followed a branch in Frankfurt/Main under participation of the group of purchase yards. The Saturn Kaufhof group was acquired by the getting thing of the Media of market. Thus the Media Saturn Holding GmbH developed.

In the year 2003 the conversion of the Saturn group was about 1,9 billion euro.

Each managing director is joint owner of the market concerned also at the same time. Usually the surface of a market between 2.500 m amounts to and 10,000 m an exception (and at the same time the largest electronics specialized market of the world) is with 18.000 m in Hamburg. Its emergence is connected with the fusion of the marks strongholds and purchase yard in the middle of the 1990er years: In Hamburg thereby two purchase yard department stores would have confessed directly next to each other. Since Saturn belongs to the Metro company just like purchase yard, one occupied the business in very good situation in the directly at the main station with the electrical market from own house.

Classical way are Saturn markets in single or center situations in the city centers. In recent time the company line tests however also peripheral locations.

The Saturn market recruits with the advertising slogan Geiz is geil and released with it a Germany-far debate over consumer behaviour and the situation of the German economy. The Slogan changed fast into the general linguistic usage and became the synonym for the German economic crisis. The Slogan of Constantin Kaloff of that was developed Hamburg advertising agency young from matte.

2005 gave it over 100 Saturn markets Germany far, 9 markets in Austria, a market in Spain, one in Poland, one in France one in Italy and two in Hungary. The firm center lies in Ingolstadt.

Criticism

In the start time smaller retailers complained about it that customers let themselves be advised in the specialized trade in detail, the purchase then however in the more favorable transacted. Meanwhile is it multiple however like that the fact that the large chains offer only the illusion of constant price advantages (and with the help of over-powerful Werbekampagnen keeps upright). Apart from classical loss leaders repeats cases observed, with which the supermarkets with unrealistic comparisons suggested price advantages (e.g. opposite the UVP of the manufacturer with discharge models) or forwards largely announced discount actions the prices had raised accordingly.

Those describe into the sales resounding point Germany far a remarkably bad orthography to (e.g. "Lexikon's "). Deppenleerzeichen are used predominantly, as for instance in "Media market folder ".

Related links

• Official Saturn Website Germany/Austria
• Official Media market Website Germany/Austria/Switzerland

further markets:

• hypermedia.fr - Website of of the uniform market in France, ] /Elsass]

Criticism over the current advertisements

• Complaints of customers at the Austrian advertising advice: Media market

Saturn

• Over the advertising spot: Dear Geil as

• Comparative advertisement Media market and Saturn

[http://www.castelligasse.at/Werbetechnik/Vergleichende%20Werbung/vergleichende%20werbung.htm#Media Media Saturn

• The Saturn advertising spot for reputation: On a Saturn click, on "advertisement is geil"

Consumer protection:

• Thiemo Heeg: The Trickser of the Media market - FAZ from 08 January 2006
• Hay width unit journal: Warning of the "good deal lie" - from 15 January 2006

Articles in category "Media Saturn Holding"

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