Mattel is a large US-American toy - company. Admits became it particularly by the Barbie dolls, the Big Jim as well as of Masters OF the the university verse act ion figures.

Firm history

The most important basic data:

• 1945 were created Mattel of Harold Matson, Elliot Handler and its Mrs. Ruth Handler. The company name sits down together from Matsons pointed name "matte" and Elliot. The first products were Bilderrahmen. The extension of the offer around doll dresses was very successful, and so the married couple Handler decided to concentrate after separation from the partner Matson, increased on toy.
• 1959 appear the first Barbie doll.
• 1961 appear the Ken doll (of Barbie friend).
• 1966 are created with the Mattel GmbH the first European address. Seat of the society is Babenhausen in Hessen.
• 1968 appears the first Hot Wheels - toy automodels.
• 1971 appear the pack of cards UN.
• 1972 appear the act ion figure Big Jim on that US market.
• 1975 leave the married couple Handler Mattel.
• 1978 begin Mattel with the development of the first 16-Bit video game console, the Intellivision, which 1980 are published.
• 1982 first Masters OF the the university verse figures are published.
• 1987 change the Mattel GmbH their location and pull after three-calibrate, (Hessen, south Frankfurt/Main).
• 1993 take over Mattel the well-known manufacturer of baby and infant toy Fisher Price.
• Mattel with Tyco Toys fuses and takes over 1997 thereby the marks match box, Tyco R/C and View master.
• 2000 become Mattel the main licensee of the Harry Potter Spielzeugserie.

Further popular marks from Mattels Portfolio are the Polly pocket Minipuppen, the letter play Scrabble, the doll line My Scene as well as different toy licenses from the maintenance range like e.g. Batman, Megaman and Yu-Gi-Oh!.

Mattel, with global head office in El Segundo, California, employs over 25.000 coworkers in 42 countries and sells its products in more than 150 nations world-wide.

Related links

• mattel.com - official Website of Mattel, Inc.
• mattel.de - official Website of Mattel Germany.

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