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Economy-point.org



» Personal Loan No Credit Check, Online Economics » Marketing » Topics begins with M » Marzipan method


Page modified: wtorek, lipiec 12, 2011 21:24:48

The Marzipan method designates an unfriendlyness of sales personnel manual, arisen felt by marketing stepping gene at the beginning of the 1990er years regarding those at that time (and this very day) by many customers, for the improvement of the customer friendliness and recess of customer connections in sales business. The unusual name does not have to do anything with Marzipan, but is derived from the initial letters of the criteria which can be considered from the salesmen to:

  • a friendly ''' M ''' imik
  • a forestalling ''' A ''' usdrucksweise
  • right to the customer give
  • the customer listening can
  • with an open internal attitude work
  • Positive words as "", "request", "thanks" use
  • ''' A ''' kzeptanz all customer types
  • Regular customers with the name call.

According to the authors of the method a positive sympathy level is to be created to the customers by the purposeful attention of these eight points, who can cause an increase in sales of up to 20%.


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