Marketing research designates the study of the effects of Marketingsituationen and the situation marketing.

The marketing research has the goal of punctual recognizing of trends and fashions, in order to be able to recognize thereby the chances and risks for the entrepreneurial success. Basis for it is the improvement of the information supply of the decision makers. Apart from the research of marketing instruments also the behavior is examined by customers and other groups of influences. The study of the competitors and the enterprise surrounding field are likewise a component of the research.

Literature

• Diller, Hermann: Quantitative marketing research in Germany, ISBN 3-933286-38-7
• Geml, Richard/Lauer, Hermann: The small encyclopedia of the marketing research, Duesseldorf 2001, ISBN 3-87881-171-3
• Raab, Gerhard: Methods of the marketing research, ISBN 3-409-12074-2
• Esch, Franz Rudolf: Implementing of global communication strategies in European markets - a pragmatic beginning of the behavior-scientific marketing research, in: Scholz, C of /Zentes, J. (Hrsg.): Strategic euro-management, P. 175-199, ISBN 3-7910-0846-3

Related links

• detailed pdf document of the FH Frankfurt/Main
• Script of the University of meal
• Would list all market research institutes in Germany

Articles in category "Marketing research"

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