The market psychology concerns itself with experiencing and holding back humans, who participate in a market. The most strongly examined area of the market psychology are the sales and advertising psychology, which do not regard the entire market - thus the Nachfrager, offerers and functionaries -, but concentrates only on the offerers and their interests. Also not the entire marketing activities of the offerer, but only its communication are examined, in special advertisement and sales.

The view of customer as well as a partially economical view represent the restaurant ethics.

At universities and professional schools the market psychology as well as the advertising and psychology of selling as subsection of the BWL and/or marketing or the psychology are usually offered. Important representatives in Germany are e.g. Professor Lutz von Rosenstiel and Dr. Peter Neumann (both Ludwig Maximilians university Munich) as well as Bernt mirror (Institut for market psychology, Mannheim).

• http://www.wpgs.de/ - market psychology at the Ludwig Maximilians university in Munich

Articles in category "Market psychology"

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