The market phase pattern of Ernst Heuss (1965) describes the life span of an industry at the market during a certain period.

It is based up:

1. Introduction phase
2. Growth phase
3. Stagnation phase
4. Contraction phase

A branch of industry can disappear by a again introduced product (Substitutionsprodukt) of the market. Ex. typewriter industry was replaced to a large extent by solutions from the IT industry.

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