Market leader an enterprise is called, which possesses the largest market share of a certain market.

With production and service enterprise the market leaders determine usually also the demand development.

Due to the advertising pregnantness of the term "market leader" enterprises establish gladly own, on them, cut definitions the market leader shank. Usual ones cheat are thereby the market leader shank not in the common sense on the industry, but more particularly to lay out as for instance:

• Market leader shank for a certain market segment,
• Market leader shank for a certain Produktart (the products of larger competitors certain product attributes are then missing in addition to be over also counted),
• Market leader shank on the technology as for instance "technical market leader" or "technology leader".

See also: Oligopoly, monopoly, technology leader

Articles in category "Market leader"

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Related Websites

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• destinationCRM.com: The 2005 CRM Market Leaders, Part 1
  Categories and Criteria: CRM magazine's fourth annual Market Leader awards ... This year's market leaders are among those that have managed to take these ...


• destinationCRM.com: The 2005 CRM Market Leaders, Part 3
  Despite a fading CRM practice and new appointments at the CEO and CFO position, BearingPoint remains a 2005 market leader. The company focuses on specific ...


• Market Leader
  The Market Leader Business English series uses authoritative authentic sources ... The Market Leader Premier Subscription site is a bank of lessons updated ...