The proportional value of the market exhaustion indicates, in which degree the which are applicable consumers of a product consume this.
The highest possible value is 100 %. If a product with a market exhaustion is platziert of 50 % of two manufacturers in equal parts in the market, then everyone of these two producers has a market exhaustion of 25 %, however a market share of in each case 50 %. The terms market exhaustion and market share are often confounded - although the two values can deviate seriously from each other.
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